{"id":1165,"date":"2018-10-30T08:36:14","date_gmt":"2018-10-30T08:36:14","guid":{"rendered":"https:\/\/truyol.com\/blog\/?p=1165"},"modified":"2026-05-28T09:11:04","modified_gmt":"2026-05-28T07:11:04","slug":"la-psicologia-de-la-tipografia-branding","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/la-psicologia-de-la-tipografia-branding\/","title":{"rendered":"Psicolog\u00eda de la tipograf\u00eda: c\u00f3mo influye en la percepci\u00f3n del consumidor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1165\" class=\"elementor elementor-1165\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55919d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55919d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c51957b\" data-id=\"c51957b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d1f62 elementor-widget elementor-widget-text-editor\" data-id=\"43d1f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>psicolog\u00eda de la tipograf\u00eda<\/strong> estudia c\u00f3mo las formas de las letras condicionan <strong>la percepci\u00f3n de un mensaje, una marca o un producto.<\/strong> En dise\u00f1o, una fuente no solo se lee, tambi\u00e9n se interpreta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecafdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ecafdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfcde27\" data-id=\"cfcde27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb38992 elementor-widget elementor-widget-text-editor\" data-id=\"bb38992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de procesar el contenido verbal, el consumidor ya recibe una<strong> primera impresi\u00f3n visual.<\/strong> Esa impresi\u00f3n puede hacer que una marca parezca elegante, t\u00e9cnica, cercana, artesanal, juvenil, premium o disruptiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8c7fe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8c7fe7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae1410d\" data-id=\"ae1410d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2faec17 elementor-widget elementor-widget-text-editor\" data-id=\"2faec17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <strong data-start=\"925\" data-end=\"946\">tipograf\u00edas Serif<\/strong> suelen transmitir <strong data-start=\"965\" data-end=\"978\">confianza<\/strong>, tradici\u00f3n y sofisticaci\u00f3n; las <strong data-start=\"1011\" data-end=\"1025\">Sans Serif<\/strong>, claridad y modernidad; y las <strong data-start=\"1056\" data-end=\"1086\">decorativas o caligr\u00e1ficas<\/strong>, emoci\u00f3n y personalidad. En <strong data-start=\"1115\" data-end=\"1127\">branding<\/strong> y <strong data-start=\"1130\" data-end=\"1143\">packaging<\/strong>, la tipograf\u00eda influye en c\u00f3mo se interpreta una marca antes incluso de leer el mensaje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25d38a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25d38a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad333e8\" data-id=\"ad333e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae52a42 elementor-widget elementor-widget-text-editor\" data-id=\"ae52a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ejercicio pr\u00e1ctico: cambia la tipograf\u00eda, cambia la percepci\u00f3n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1061612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1061612\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-914b3f5\" data-id=\"914b3f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1abf67b elementor-widget elementor-widget-text-editor\" data-id=\"1abf67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para comprobar<strong> c\u00f3mo act\u00faa la psicolog\u00eda de la tipograf\u00eda,<\/strong> te invitamos a hacer un ejercicio con una marca ficticia de perfumes: <em>Flower Potion.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1afd466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1afd466\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-886eae4\" data-id=\"886eae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e78b67d elementor-widget elementor-widget-text-editor\" data-id=\"e78b67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagina <strong>el mismo producto,<\/strong> el mismo nombre y la misma categor\u00eda. Lo \u00fanico que cambia es la <strong>tipograf\u00eda del packaging<\/strong>. Ah\u00ed es donde la tipograf\u00eda empieza a construir una expectativa antes de que el consumidor conozca el producto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eec342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eec342\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2725ccd\" data-id=\"2725ccd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee5a26 elementor-widget elementor-widget-text-editor\" data-id=\"4ee5a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Antes de leer nuestro an\u00e1lisis, haz una pausa y observa las cinco cajas:<\/strong> \u00bfcu\u00e1l te parece m\u00e1s premium?, \u00bfcu\u00e1l transmite m\u00e1s seguridad?, \u00bfcu\u00e1l resulta m\u00e1s joven?, \u00bfcu\u00e1l parece m\u00e1s artesanal? Despu\u00e9s, compara tus sensaciones con la lectura tipogr\u00e1fica que proponemos a continuaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3910207 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3910207\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b9532b\" data-id=\"4b9532b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7cec5a elementor-widget elementor-widget-image\" data-id=\"b7cec5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/truyol.com/blog\/wp-content\/uploads\/2018\/10\/boceto-FLOWER-POTION.png\" title=\"\" alt=\"Ejercicio pr\u00e1ctico sobre psicolog\u00eda de la tipograf\u00eda\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b139f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b139f50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d2a4e1\" data-id=\"4d2a4e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59dfc44 elementor-widget elementor-widget-text-editor\" data-id=\"59dfc44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Flower Potion con Birds of Paradise<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-842537c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"842537c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c17a7ab\" data-id=\"c17a7ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a7a66 elementor-widget elementor-widget-text-editor\" data-id=\"44a7a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la primera caja, la <strong>tipograf\u00eda caligr\u00e1fica<\/strong> aporta una percepci\u00f3n m\u00e1s <strong>delicada<\/strong>, femenina y exclusiva. La marca parece m\u00e1s emocional, sensorial y vinculada a un territorio de calma o sofisticaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed9450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed9450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce62c63\" data-id=\"ce62c63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf0fe74 elementor-widget elementor-widget-text-editor\" data-id=\"cf0fe74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Flower Potion con Helv\u00e9tica<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30781b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30781b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee60ef1\" data-id=\"ee60ef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-809d503 elementor-widget elementor-widget-text-editor\" data-id=\"809d503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la segunda caja, la <strong>Sans Serif<\/strong> limpia cambia por completo el tono. La marca se percibe m\u00e1s actual, funcional, segura y directa. Puede conectar con un p\u00fablico millennial que valora la <strong>est\u00e9tica contempor\u00e1nea,<\/strong> la independencia y la practicidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da4c8c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da4c8c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bd14c\" data-id=\"40bd14c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e7276 elementor-widget elementor-widget-text-editor\" data-id=\"e3e7276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Flower Potion con una tipograf\u00eda manual de rotulaci\u00f3n<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2cfcc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2cfcc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d7232\" data-id=\"63d7232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e1900a elementor-widget elementor-widget-text-editor\" data-id=\"1e1900a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la tercera caja, la composici\u00f3n gana energ\u00eda y actitud. La marca se desplaza hacia un territorio m\u00e1s <strong>joven<\/strong>, rebelde y expresivo, con una personalidad menos convencional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46fc465 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46fc465\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea1bc17\" data-id=\"ea1bc17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02a137b elementor-widget elementor-widget-text-editor\" data-id=\"02a137b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Flower Potion con Bodoni<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b0fa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b0fa0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdc91f0\" data-id=\"bdc91f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b29b6ea elementor-widget elementor-widget-text-editor\" data-id=\"b29b6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la cuarta caja, la <strong data-start=\"2803\" data-end=\"2824\">tipograf\u00eda romana<\/strong> aporta una lectura m\u00e1s cl\u00e1sica, elegante y aspiracional. La marca transmite <strong data-start=\"2901\" data-end=\"2914\">tradici\u00f3n<\/strong>, confianza y sofisticaci\u00f3n, valores habituales en productos premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b07cfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b07cfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06955e3\" data-id=\"06955e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e59508 elementor-widget elementor-widget-text-editor\" data-id=\"2e59508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5. Flower Potion con una egipcia<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-938d6da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"938d6da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b8798\" data-id=\"a6b8798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a6c0e elementor-widget elementor-widget-text-editor\" data-id=\"32a6c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la quinta caja, la <strong data-start=\"3045\" data-end=\"3067\">tipograf\u00eda egipcia<\/strong>, con remates robustos, transmite <strong data-start=\"3101\" data-end=\"3112\">solidez<\/strong>, seguridad y car\u00e1cter. La marca gana presencia visual y parece m\u00e1s firme, intensa y con personalidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22fe7bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22fe7bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f8c48\" data-id=\"39f8c48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6666f99 elementor-widget elementor-widget-text-editor\" data-id=\"6666f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La conclusi\u00f3n del ejercicio es clara: <strong>la tipograf\u00eda puede alterar la percepci\u00f3n del consumidor sin cambiar el producto<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca7b29b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca7b29b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e41d39\" data-id=\"2e41d39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9adff2f elementor-widget elementor-widget-text-editor\" data-id=\"9adff2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 transmite cada familia tipogr\u00e1fica seg\u00fan la psicolog\u00eda de la tipograf\u00eda?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2ba5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2ba5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-285c7f8\" data-id=\"285c7f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-195b30d elementor-widget elementor-widget-text-editor\" data-id=\"195b30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las sensaciones anteriores no son casuales. Aunque la percepci\u00f3n depende del <strong data-start=\"3461\" data-end=\"3471\">sector<\/strong>, el <strong data-start=\"3476\" data-end=\"3487\">soporte<\/strong> y el <strong data-start=\"3493\" data-end=\"3514\">contexto cultural<\/strong>, cada <strong data-start=\"3521\" data-end=\"3544\">familia tipogr\u00e1fica<\/strong> activa c\u00f3digos visuales reconocibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62245c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62245c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa747d4\" data-id=\"aa747d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398c2da elementor-widget elementor-widget-text-editor\" data-id=\"398c2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tipograf\u00edas Serif<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daba8e0 elementor-widget elementor-widget-text-editor\" data-id=\"daba8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <strong data-start=\"3611\" data-end=\"3632\">tipograf\u00edas Serif<\/strong> incorporan <strong data-start=\"3644\" data-end=\"3655\">remates<\/strong> en los extremos de las letras. Se asocian con <strong data-start=\"3702\" data-end=\"3715\">elegancia<\/strong>, <strong data-start=\"3717\" data-end=\"3730\">tradici\u00f3n<\/strong>, <strong data-start=\"3732\" data-end=\"3745\">confianza<\/strong> y <strong data-start=\"3748\" data-end=\"3765\">sofisticaci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7249c2b elementor-widget elementor-widget-text-editor\" data-id=\"7249c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dentro de esta familia encontramos estilos como las <strong>romanas<\/strong>, con mayor contraste entre trazos finos y gruesos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955d87f elementor-widget elementor-widget-image\" data-id=\"955d87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5833\" height=\"3072\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida.png\" class=\"attachment-full size-full wp-image-1185\" alt=\"psicolog\u00eda de la tipograf\u00eda: romanas\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida.png 5833w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida-300x158.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida-768x404.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida-1024x539.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/romanas-reducida-200x105.png 200w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc298f elementor-widget elementor-widget-text-editor\" data-id=\"6cc298f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O las <strong>egipcias<\/strong>, con remates m\u00e1s robustos y un peso visual m\u00e1s uniforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe60be elementor-widget elementor-widget-image\" data-id=\"bbe60be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"5833\" height=\"3072\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01.png\" class=\"attachment-full size-full wp-image-1187\" alt=\"psicolog\u00eda de la tipograf\u00eda: egipcias\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01.png 5833w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01-300x158.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01-768x404.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01-1024x539.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/egipcias-01-200x105.png 200w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9a4b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9a4b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18bb07\" data-id=\"c18bb07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7550a52 elementor-widget elementor-widget-text-editor\" data-id=\"7550a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tipograf\u00edas Sans Serif<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d2f9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2f9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062919f\" data-id=\"062919f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81d839a elementor-widget elementor-widget-text-editor\" data-id=\"81d839a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las tipograf\u00edas<strong> Sans Serif,<\/strong> tambi\u00e9n llamadas <strong>de palo seco,<\/strong> no tienen remates. Su lectura es m\u00e1s <strong>limpia, directa y funcional.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d52869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d52869\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12d10b6\" data-id=\"12d10b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95872d2 elementor-widget elementor-widget-text-editor\" data-id=\"95872d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suelen transmitir <strong>modernidad, simplicidad, tecnolog\u00eda, accesibilidad y eficiencia.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a17f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a17f11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d24ea8a\" data-id=\"d24ea8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e627e elementor-widget elementor-widget-image\" data-id=\"60e627e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"5833\" height=\"3072\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01.png\" class=\"attachment-full size-full wp-image-1188\" alt=\"psicolog\u00eda de la tipograf\u00eda: palo seco o sans serif\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01.png 5833w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01-300x158.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01-768x404.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01-1024x539.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/palo-seco-01-200x105.png 200w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9319f66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9319f66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-040a3b5\" data-id=\"040a3b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708e08e elementor-widget elementor-widget-text-editor\" data-id=\"708e08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tipograf\u00edas Script o caligr\u00e1ficas<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f51ac2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f51ac2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf2912\" data-id=\"edf2912\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e81b73 elementor-widget elementor-widget-text-editor\" data-id=\"9e81b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <strong>tipograf\u00edas Script o caligr\u00e1ficas<\/strong> imitan el <strong>trazo manual<\/strong> o escrito. Tienen una carga m\u00e1s <strong>emocional y sensorial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f9c5f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f9c5f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a04e8f\" data-id=\"5a04e8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f756440 elementor-widget elementor-widget-text-editor\" data-id=\"f756440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pueden transmitir <strong>delicadeza, feminidad, calma, exclusividad, artesan\u00eda o cercan\u00eda.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd2e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddd2e79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac39a9\" data-id=\"7ac39a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f6240 elementor-widget elementor-widget-image\" data-id=\"35f6240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5833\" height=\"3072\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01.png\" class=\"attachment-full size-full wp-image-1189\" alt=\"psicolog\u00eda de la tipograf\u00eda: manuscritas o script\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01.png 5833w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01-300x158.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01-768x404.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01-1024x539.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/manuscritas-01-200x105.png 200w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e80885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e80885\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02b094e\" data-id=\"02b094e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ec3db elementor-widget elementor-widget-text-editor\" data-id=\"14ec3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tipograf\u00edas decorativas o display<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d6eb28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d6eb28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dabc94\" data-id=\"6dabc94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-706d8ae elementor-widget elementor-widget-text-editor\" data-id=\"706d8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <strong>tipograf\u00edas decorativas o display<\/strong> tienen una personalidad visual m\u00e1s marcada. Se utilizan para aportar car\u00e1cter, diferenciaci\u00f3n o impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66fb50e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66fb50e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b6ba91\" data-id=\"7b6ba91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7d911 elementor-widget elementor-widget-text-editor\" data-id=\"ac7d911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pueden comunicar <strong data-start=\"4843\" data-end=\"4855\">rebeld\u00eda<\/strong>, <strong data-start=\"4857\" data-end=\"4869\">juventud<\/strong>, <strong data-start=\"4871\" data-end=\"4886\">creatividad<\/strong> o un tono m\u00e1s experimental. Su principal riesgo es perder <strong data-start=\"4945\" data-end=\"4960\">legibilidad<\/strong> o alejarse del <strong data-start=\"4976\" data-end=\"4993\">tono de marca<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b64a29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b64a29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688c064\" data-id=\"688c064\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f973b25 elementor-widget elementor-widget-image\" data-id=\"f973b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"5833\" height=\"3072\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01.png\" class=\"attachment-full size-full wp-image-1190\" alt=\"psicolog\u00eda de la tipograf\u00eda: fantas\u00eda o display\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01.png 5833w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01-300x158.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01-768x404.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01-1024x539.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2018\/10\/fantasi\u0301a-01-200x105.png 200w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91b4d80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91b4d80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b706049\" data-id=\"b706049\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d01423 elementor-widget elementor-widget-text-editor\" data-id=\"5d01423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Percepci\u00f3n tipogr\u00e1fica y contexto de consumo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acbec7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acbec7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b50f26\" data-id=\"0b50f26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe1281 elementor-widget elementor-widget-text-editor\" data-id=\"1fe1281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>psicolog\u00eda de la tipograf\u00eda<\/strong> no funciona de forma aislada. Una misma fuente puede generar lecturas distintas <strong>seg\u00fan el sector, el soporte<\/strong> y el momento de campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8ba82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8ba82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9b5c2\" data-id=\"bd9b5c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f290c19 elementor-widget elementor-widget-text-editor\" data-id=\"f290c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un perfume, una tipograf\u00eda elegante puede elevar la <strong>percepci\u00f3n de valor.<\/strong> En un producto tecnol\u00f3gico, esa misma fuente podr\u00eda parecer distante o poco funcional. En una campa\u00f1a estacional, la tipograf\u00eda puede adaptar el tono sin modificar la identidad principal de la marca. Una tipograf\u00eda impresa sobre <a href=\"https:\/\/truyol.com\/es\/gran-formato-rigidos\/madera\" target=\"_blank\" rel=\"noopener\">madera<\/a> no dir\u00e1 lo mismo que si se imprime sobre un <a href=\"https:\/\/truyol.com\/es\/gran-formato-rigidos\/metacrilato-transparente\" target=\"_blank\" rel=\"noopener\">metacrilato<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bad95d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bad95d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-140b9d5\" data-id=\"140b9d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba0059 elementor-widget elementor-widget-text-editor\" data-id=\"1ba0059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este punto es especialmente relevante en el art\u00edculo sobre <strong>tipograf\u00edas para verano,<\/strong> donde veremos c\u00f3mo las fuentes pueden activar sensaciones vinculadas a <strong>frescura<\/strong>, ocio, energ\u00eda, ligereza o color.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-516be19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516be19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e28ce36\" data-id=\"e28ce36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe3894 elementor-widget elementor-widget-text-editor\" data-id=\"abe3894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En definitiva, <strong>la tipograf\u00eda comunica antes que el texto.<\/strong> Influye en c\u00f3mo el consumidor interpreta una marca, anticipa sus valores y decide si un producto encaja con sus expectativas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49eb64f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49eb64f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6350320\" data-id=\"6350320\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e16b62 elementor-widget elementor-widget-text-editor\" data-id=\"5e16b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para los profesionales del dise\u00f1o, entender la <strong>psicolog\u00eda de la tipograf\u00eda<\/strong> permite trabajar m\u00e1s all\u00e1 de la est\u00e9tica. Cada fuente activa <strong>c\u00f3digos visuales,<\/strong> emocionales y culturales que modifican <strong>la percepci\u00f3n del consumidor.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La psicolog\u00eda de la tipograf\u00eda estudia c\u00f3mo las formas de las letras condicionan la percepci\u00f3n de un mensaje, una marca o un producto. En dise\u00f1o, una fuente no solo se lee, tambi\u00e9n se interpreta. Antes de procesar el contenido verbal, el consumidor ya recibe una primera impresi\u00f3n visual. Esa impresi\u00f3n puede hacer que una marca&hellip;<\/p>\n","protected":false},"author":3,"featured_media":18527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[621],"class_list":["post-1165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-destacados","tag-tipografias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo influye la psicolog\u00eda de la tipograf\u00eda en el consumidor? - Blog Truyol<\/title>\n<meta name=\"description\" content=\"La psicolog\u00eda de la tipograf\u00eda explica c\u00f3mo las fuentes influyen en la forma en que se percibe una marca, un mensaje o un producto.\ud83d\udd24\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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