{"id":12193,"date":"2023-11-07T18:44:32","date_gmt":"2023-11-07T16:44:32","guid":{"rendered":"https:\/\/truyol.com/blog\/?p=12193"},"modified":"2024-09-05T16:53:03","modified_gmt":"2024-09-05T14:53:03","slug":"como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/","title":{"rendered":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12193\" class=\"elementor elementor-12193\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74153651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74153651\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48acfcb7\" data-id=\"48acfcb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321e1b4e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"321e1b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00cdndice<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"text-align: left;\"><a href=\"#habitos_consumo_navidad\">H\u00e1bitos de consumo en Navidad<\/a><\/li><li><a href=\"#posicionamiento_navidad_ lujo\">Claves para el posicionamiento en el de lujo<\/a><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b69caf6\" data-id=\"b69caf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d208ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d208ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06fc427\" data-id=\"06fc427\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65286ed elementor-widget elementor-widget-text-editor\" data-id=\"65286ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En Navidad es dif\u00edcil distinguir lo b\u00e1sico de lo premium, y lo premium del lujo. Y es que el lineal entero se viste de gala, las marcas elaboran un packaging de Navidad para sus productos y las empresas buscan regalos especiales para sus clientes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a61b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4a61b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2160916\" data-id=\"2160916\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d075197 elementor-widget elementor-widget-text-editor\" data-id=\"d075197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analizamos los h\u00e1bitos de consumo propios de las Navidades y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad y las <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/bobina-rollo\" target=\"_blank\" rel=\"noopener\">etiquetas adhesivas.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1732849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1732849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2260a7\" data-id=\"a2260a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc91341 elementor-widget elementor-widget-text-editor\" data-id=\"bc91341\" data-element_type=\"widget\" id=\"habitos_consumo_navidad\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>H\u00e1bitos de consumo en Navidad<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-075c1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"075c1c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a09d142\" data-id=\"a09d142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d178a elementor-widget elementor-widget-text-editor\" data-id=\"f0d178a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Calendario de compras navide\u00f1as<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61b45b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61b45b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4e2d95\" data-id=\"e4e2d95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3dc9c4 elementor-widget elementor-widget-text-editor\" data-id=\"a3dc9c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ya es de sobra sabido que <strong>el periodo de compras navide\u00f1as se adelantada<\/strong> al mes de noviembre gracias a la <a href=\"https:\/\/truyol.com\/blog\/2021\/10\/25\/fideliza-clientes-durante-el-black-friday-en-3-fases\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1a de Black Friday. <\/a>Pero va a m\u00e1s, seg\u00fan el informe <a href=\"https:\/\/www.kantar.com\/es\/inspiracion\/gran-consumo\/los-consumidores-gastan-de-media--un-12-mas-en-cada-acto-de-compra-durante-la-navidad\" target=\"_blank\" rel=\"noopener\">\u201cConsumo y tendencias en Navidad\u201d<\/a> de Kantar Worldplanel, las primeras compras navide\u00f1as se registran a finales de septiembre, intensific\u00e1ndose a partir de la tercera semana de octubre. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c705ff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c705ff9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84d7f1d\" data-id=\"84d7f1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6c6fd elementor-widget elementor-widget-text-editor\" data-id=\"af6c6fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque la mayor\u00eda de estas compras <strong>se siguen concentrando en el mes de diciembre,<\/strong> la cuota de noviembre aumenta progresivamente cada a\u00f1o. Las personas consumidoras son cada vez m\u00e1s previsoras para aprovechar los jugosos descuentos de Black Friday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2444a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2444a90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed9d518\" data-id=\"ed9d518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f7d93 elementor-widget elementor-widget-text-editor\" data-id=\"57f7d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este panorama obliga a las marcas a <strong>adelantar el lanzamiento de su packaging de Navidad<\/strong> con una est\u00e9tica especial, fuera de lo habitual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba8128d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba8128d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e846d2\" data-id=\"0e846d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26785a0 elementor-widget elementor-widget-image\" data-id=\"26785a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail-caja.jpg\" class=\"attachment-full size-full wp-image-12198\" alt=\"pack navidad para vodka\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pack navide\u00f1o para un vodka de la categor\u00eda gourmet. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2053e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2053e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6960818\" data-id=\"6960818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c651b29 elementor-widget elementor-widget-text-editor\" data-id=\"c651b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este<strong> pack navide\u00f1o<\/strong> para una marca de vodka de la categor\u00eda gourmet est\u00e1<a href=\"https:\/\/truyol.com\/es\/gran-formato-rigidos\/carton-corrugado\" target=\"_blank\" rel=\"noopener\"> dise\u00f1ado a medida<\/a> para ofrecer dos vasos como obsequio. El <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\" target=\"_blank\" rel=\"noopener\">packaging es de cart\u00f3n corrugado,<\/a> un material que ofrece la resistencia necesaria para proteger el producto a la vez que es percibido por la nueva generaci\u00f3n de consumidores como un soporte ecol\u00f3gico y reciclable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a49facd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a49facd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d27ac8\" data-id=\"8d27ac8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d230e3 elementor-widget elementor-widget-text-editor\" data-id=\"4d230e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para darle un toque navide\u00f1o a la botella, simplemente se ha complementado el dise\u00f1o habitual con una nueva <strong>etiqueta adhesiva con dise\u00f1o navide\u00f1o y estampado de color dorado.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35f1013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f1013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8df4c2\" data-id=\"f8df4c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-848de09 elementor-widget elementor-widget-text-editor\" data-id=\"848de09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ambas etiquetas est\u00e1n impresas sobre <strong>adhesivos con composici\u00f3n 100% natural y texturas org\u00e1nicas<\/strong> que inciden en la experiencia del cliente. Por supuesto, la etiqueta incluye stamping dorado, un color asociado al lujo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d03ef95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d03ef95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f5e5c\" data-id=\"b3f5e5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac647cb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ac647cb\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail-etiqueta.jpg\" alt=\"etiquetas navide\u00f1as\" \/><figcaption class=\"elementor-image-carousel-caption\">Las etiquetas adhesivas de esta marca de vodka tiene una composici\u00f3n 100% natural sin renunciar a la excelencia del estampado de color dorado. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail-etiqueta-estampado.jpg\" alt=\"etiquetas navide\u00f1as\" \/><figcaption class=\"elementor-image-carousel-caption\">La etiqueta habitual de esta bebida alcoh\u00f3lica se imprime sobre el adhesivo Cottone Bianco Ultra, un papel supercalandrado de color blanco que combina a la perfecci\u00f3n con los detalles estampados en oro. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail-combinacion-etiquetas-navidenas.jpg\" alt=\"etiquetas navide\u00f1as\" \/><figcaption class=\"elementor-image-carousel-caption\">La etiqueta navide\u00f1a est\u00e1 impresa sobre Mineral Paper, un soporte c\u00e1lcico que admite stamping.  <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-974716f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"974716f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f0850\" data-id=\"b3f0850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2ed558 elementor-widget elementor-widget-text-editor\" data-id=\"e2ed558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>El packaging de Navidad determina la decisi\u00f3n de compra<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd390ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd390ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52daf5b\" data-id=\"52daf5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8953c8 elementor-widget elementor-widget-text-editor\" data-id=\"a8953c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las compras navide\u00f1as se planifican con antelaci\u00f3n, visitamos varios establecimientos para encontrar el mejor producto. Pero \u00bfc\u00f3mo comparamos, qu\u00e9 influye en la decisi\u00f3n de compra final? Frente a dos productos similares, el packaging de Navidad o la etiqueta adhesiva, protagonista en productos de alimentaci\u00f3n y bebidas, determinan la decisi\u00f3n de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dd05d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dd05d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bdc1af\" data-id=\"1bdc1af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d5226 elementor-widget elementor-widget-text-editor\" data-id=\"77d5226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incluso <strong>un producto de menor calidad con un packaging de Navidad m\u00e1s especial se valorar\u00e1 m\u00e1s positivamente<\/strong> en el momento de elegir un producto u otro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cd078e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cd078e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9478b4\" data-id=\"d9478b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ebda8 elementor-widget elementor-widget-text-editor\" data-id=\"12ebda8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y es que irremediablemente, la decisi\u00f3n final la toma el subconsciente.<strong> Cuanto m\u00e1s especial sea el packaging de Navidad y m\u00e1s acabados contenga, mayor calidad se le atribuye al producto.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-783018a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783018a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5b8b7\" data-id=\"4d5b8b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96bcdf4 elementor-widget elementor-widget-image\" data-id=\"96bcdf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino-caja-con-texturas.jpg\" class=\"attachment-full size-full wp-image-12208\" alt=\"c\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Packaging de Navidad para una bodega con caja de vino con cord\u00f3n y ventana.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d940012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d940012\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0e461f\" data-id=\"f0e461f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-083fac4 elementor-widget elementor-widget-text-editor\" data-id=\"083fac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El vino es uno de los regalos m\u00e1s recurrentes de las Navidades. Tanto como presente para amantes de estos caldos, como para el regalo de empresa, <strong>toda bodega sabe que ha de disponer de un packaging de Navidad especial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b45bd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b45bd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81f989a\" data-id=\"81f989a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fd2dae elementor-widget elementor-widget-text-editor\" data-id=\"9fd2dae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este caso, <strong>se ha modificado la plantilla de la <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-de-vino-cordon\" target=\"_blank\" rel=\"noopener\">caja de vino con cord\u00f3n<\/a> de cart\u00f3n corrugado<\/strong> para dise\u00f1ar una ventana que deje al descubierto la botella de <a href=\"https:\/\/truyol.com\/blog\/2023\/05\/09\/branding-para-bodegas-como-renovarse-etiquetas-de-vino\/\" target=\"_blank\" rel=\"noopener\">vino que se dirige a las nuevas generaciones de consumidores.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-459a424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459a424\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fdbb7c\" data-id=\"2fdbb7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21c091 elementor-widget elementor-widget-text-editor\" data-id=\"e21c091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de la presencia que supone vestir un vino, se han impreso <strong><a href=\"https:\/\/truyol.com\/es\/gran-formato-rigidos\/acabados-especiales\" target=\"_blank\" rel=\"noopener\">texturas con volumen<\/a> sobre la caja de cart\u00f3n corrugado<\/strong> para estimular el lado m\u00e1s sensorial del consumidor al cogerlo entre sus manos. Se trata de un bosque invernal con copos de nieve y el nombre del vino con volumen. Un detalle que se suma a la experiencia de degustar un buen vino, y a la emoci\u00f3n propia de estas fechas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79546c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79546c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e1ac1\" data-id=\"39e1ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb630d6 elementor-widget elementor-widget-text-editor\" data-id=\"cb630d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cuanto a las <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/bobina-rollo-etiquetas-vino-aplicacion-automatica\">etiquetas para vino<\/a>, se han elegido soportes con diferentes texturas que contrastan para<strong> proyectar una imagen moderna en conjunci\u00f3n con la tradici\u00f3n y herencia de la bodega.<\/strong> Aqu\u00ed se combina el adhesivo Replay Martele White con textura gofrada, fabricado a partir de residuos postconsumo y postindustriales, junto al Freelife Merida Cream, una etiqueta adhesiva marcada a fieltro y fabricada con fibras sostenibles FSC, fibras recicladas y algod\u00f3n. La etiqueta principal est\u00e1 estampada en cobre lo que genera gran contraste con la textura del adhesivo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c0a149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c0a149\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a38d85\" data-id=\"1a38d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3573eb1 elementor-widget elementor-widget-text-editor\" data-id=\"3573eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El dise\u00f1o de la etiqueta se ha personalizado con un discreto patr\u00f3n navide\u00f1o para esta<strong> edici\u00f3n limitada.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b0b64f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b0b64f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7319f80\" data-id=\"7319f80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65288c7 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"65288c7\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino-caja-con-cordon.jpg\" alt=\"caja sensorial navidad\" \/><figcaption class=\"elementor-image-carousel-caption\">Se ha modificado la caja de vino con cord\u00f3n de cart\u00f3n corrugado para abrir una ventana que exponga el vino. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino-caja-corrugado.jpg\" alt=\"caja sensorial navidad\" \/><figcaption class=\"elementor-image-carousel-caption\">Se ha modificado la caja de vino con cord\u00f3n de cart\u00f3n corrugado para abrir una ventana que exponga el vino. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b12da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b12da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056d4ad\" data-id=\"056d4ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee95e5b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ee95e5b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino.jpg\" alt=\"En truyol.com puedes encontrar una selecci\u00f3n de etiquetas adhesivas con tratamientos especiales para botellas de vino y otras bebidas.\" \/><figcaption class=\"elementor-image-carousel-caption\">En truyol.com puedes encontrar una selecci\u00f3n de etiquetas adhesivas con tratamientos especiales para botellas de vino y otras bebidas. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino-etiquetas.jpg\" alt=\"bienes de consumo de lujo\" \/><figcaption class=\"elementor-image-carousel-caption\">La etiqueta se ha personalizado con un patr\u00f3n navide\u00f1o para la edici\u00f3n navide\u00f1a. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-bebidas-vino-etiquetas-con-texura.jpg\" alt=\"La botella combina dos soportes adhesivos: Replay Martele White con textura gofrada y estampado cobre y el Freelife Merida Cream verjurado.\" \/><figcaption class=\"elementor-image-carousel-caption\">La botella combina dos soportes adhesivos: Replay Martele White con textura gofrada y estampado cobre y el Freelife Merida Cream verjurado. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c298d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c298d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-939cfa5\" data-id=\"939cfa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1b7ce elementor-widget elementor-widget-text-editor\" data-id=\"7f1b7ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Canal de compra<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36a2aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36a2aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf6c86e\" data-id=\"bf6c86e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-812f294 elementor-widget elementor-widget-text-editor\" data-id=\"812f294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En t\u00e9rminos generales, <strong>las tiendas f\u00edsicas son las preferidas para realizar las compras navide\u00f1as,<\/strong> absorben el 75% del total. Ya hemos visto <a href=\"https:\/\/truyol.com\/blog\/2022\/11\/01\/packaging-navideno-para-generar-experiencias\/\" target=\"_blank\" rel=\"noopener\">c\u00f3mo generar experiencias en retail a trav\u00e9s del packaging de Navidad y las etiquetas. <\/a>Es primordial poner el foco en la experiencia de cliente para que el canal offline mantenga su cuota navide\u00f1a frente al modelo eCommerce que ya se ha apoderado de \u00bc del gasto total durante las fiestas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c12892 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c12892\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8db92fc\" data-id=\"8db92fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4cc57 elementor-widget elementor-widget-text-editor\" data-id=\"7d4cc57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dentro del \u00e1mbito offline, los comercios locales y los grandes almacenes son los canales preferidos por las personas consumidoras para comprar regalos de Navidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ecd2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecd2c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae9c503\" data-id=\"ae9c503\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa86d43 elementor-widget elementor-widget-text-editor\" data-id=\"fa86d43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por categor\u00eda de producto, los bienes de lujo se adquieren en grandes almacenes o bien en tiendas especializadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-961164c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"961164c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edef420\" data-id=\"edef420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3f59e elementor-widget elementor-widget-image\" data-id=\"4b3f59e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-alimentacion-gourmet-caviar.jpg\" class=\"attachment-full size-full wp-image-12212\" alt=\"c\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de navidad\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Etiquetas adhesivas de polipropileno plata para caviar. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb6429 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb6429\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bce1c\" data-id=\"15bce1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be3cb2e elementor-widget elementor-widget-text-editor\" data-id=\"be3cb2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay productos como el cava o el caviar que rezuman lujo y Navidad. Es cierto que la mayor\u00eda de los mortales consumen estos manjares \u00fanicamente en estas fechas, pero hay otro sector de la poblaci\u00f3n m\u00e1s reducido que lo hace de manera m\u00e1s o menos habitual, como capricho incluso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d7aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d7aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3c5170\" data-id=\"f3c5170\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ff2c7 elementor-widget elementor-widget-text-editor\" data-id=\"b9ff2c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para esta lata de caviar se ha elegido la <strong>etiqueta adhesiva de polipropileno plata<\/strong> que en su gran mayor\u00eda est\u00e1 opacada con tinta. \u00a0La <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-cuadradas-con-cuna\" target=\"_blank\" rel=\"noopener\">caja cuadrada con cuna<\/a> es parte de la experiencia de descubrir este manjar que se sirve en peque\u00f1as dosis, como las mejores cosas de la vida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2702fb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2702fb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d427130\" data-id=\"d427130\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d81490 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9d81490\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-alimentacion-gourmet-caviar-etiqueta-efecto-metalizado.jpg\" alt=\"lujo gourmet\" \/><figcaption class=\"elementor-image-carousel-caption\">Este manjar se guarda en caja como si de una joya se tratase.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-alimentacion-gourmet-caviar-caja-con-cuna.jpg\" alt=\"lujo gourmet\" \/><figcaption class=\"elementor-image-carousel-caption\">La caja cuadrad con cuna incluye estampado plateado en conjunto con los destellos plateados de la etiqueta. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad8e87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad8e87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4162637\" data-id=\"4162637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f772d2 elementor-widget elementor-widget-text-editor\" data-id=\"0f772d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Packaging de Navidad sostenible<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e79e25b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e79e25b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa78a60\" data-id=\"fa78a60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e63a5 elementor-widget elementor-widget-text-editor\" data-id=\"c2e63a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Otro requisito establecido y afianzado que cada a\u00f1o tiene m\u00e1s influencia en la decisi\u00f3n de compra es <strong>la sostenibilidad del packaging de Navidad.<\/strong> Las personas consumidoras est\u00e1n concienciadas con el cambio clim\u00e1tico y las marcas que toman de perfil este requisito pierden popularidad, especialmente con la incorporaci\u00f3n de las nuevas generaciones de consumidores al mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc1b6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc1b6ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afc4e1\" data-id=\"2afc4e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3db0f48 elementor-widget elementor-widget-text-editor\" data-id=\"3db0f48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As\u00ed ha llegado la sostenibilidad a las marcas de lujo<\/strong> que optan por materiales reciclables y menos contaminantes como el cart\u00f3n para conectar con los consumidores m\u00e1s j\u00f3venes, el futuro del lujo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10c5d0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10c5d0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac843b0\" data-id=\"ac843b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108528c elementor-widget elementor-widget-image\" data-id=\"108528c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-cosmetica-hombre-belleza.jpg\" class=\"attachment-full size-full wp-image-12215\" alt=\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce0f751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce0f751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3431733\" data-id=\"3431733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0246961 elementor-widget elementor-widget-text-editor\" data-id=\"0246961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La cosm\u00e9tica de lujo<\/strong> es un must para regalar en Navidad. Las firmas de belleza tambi\u00e9n lanzan sus ediciones especiales como esta marca de cosm\u00e9tica de hombre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8a106b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a106b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e0b21\" data-id=\"72e0b21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f5805 elementor-widget elementor-widget-text-editor\" data-id=\"04f5805\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este pack de belleza se ha elaborado con la <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-cofre\" target=\"_blank\" rel=\"noopener\">caja cofre de cart\u00f3n corrugado<\/a>, potenciada con barniz selectivo para resaltar con brillo ciertas zonas, junto a una <strong>cuna de tinta plata<\/strong> para acompa\u00f1ar el dise\u00f1o de las cajas y las etiquetas con estampando plateado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ec2e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ec2e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-460848b\" data-id=\"460848b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8c562 elementor-widget elementor-widget-text-editor\" data-id=\"5b8c562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los envases para el perfume y la loci\u00f3n corporal son de folding carton. Tanto el modelo de <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-extra-seguras\" target=\"_blank\" rel=\"noopener\">caja con base extrasegura<\/a> como las etiquetas de polipropileno est\u00e1n potenciadas con el sofisticado estampado plateado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-648c23f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648c23f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fca9578\" data-id=\"fca9578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd5863 elementor-widget elementor-widget-image\" data-id=\"5bd5863\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-cosmetica-hombre-belleza-etiqueta-perfume.jpg\" class=\"attachment-full size-full wp-image-12217\" alt=\"etiquetas cosm\u00e9tica lujo\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Las etiquetas adhesivas de polipropileno tambi\u00e9n disponen de stamping plata. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72591cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72591cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f83dd94\" data-id=\"f83dd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2364ec4 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2364ec4\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-cosmetica-hombre-belleza-caja-barniz.jpg\" alt=\"cosm\u00e9tica de lujo\" \/><figcaption class=\"elementor-image-carousel-caption\">Modelo de caja con base extrasegura de folding carton con estampado plateado.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-cosmetica-hombre-belleza-pack-perfume-locion.jpg\" alt=\"Pack regalo navide\u00f1o de una firma de cosm\u00e9tica masculina.\" \/><figcaption class=\"elementor-image-carousel-caption\">Pack regalo navide\u00f1o de una firma de cosm\u00e9tica masculina. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e63497b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e63497b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d8918\" data-id=\"54d8918\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ffe62 elementor-widget elementor-widget-text-editor\" data-id=\"49ffe62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Regalos de Navidad<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e467f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e467f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb95f4\" data-id=\"edb95f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45c8b2a elementor-widget elementor-widget-text-editor\" data-id=\"45c8b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tres de cada cuatro espa\u00f1oles compran productos de marcas de lujo durante las Navidades:<\/strong> Moda, cosm\u00e9tica y maquillaje, zapatos, joyas, tecnolog\u00eda y alimentaci\u00f3n gourmet son los productos de lujo m\u00e1s demandados en estas fechas, seg\u00fan el portal <a href=\"https:\/\/www.europapress.es\/economia\/red-empresas-00953\/noticia-tres-cada-cuatro-espanoles-aprovechan-navidad-comprar-marcas-lujo-20171114122941.html\" target=\"_blank\" rel=\"noopener\">vente-privee.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04a62a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04a62a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54ddd2\" data-id=\"d54ddd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4722d4f elementor-widget elementor-widget-text-editor\" data-id=\"4722d4f\" data-element_type=\"widget\" id=\"posicionamiento_navidad_ lujo\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Claves para posicionarse en el de lujo con el packaging de Navidad<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-769a66b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"769a66b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7214a31\" data-id=\"7214a31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd0ccd elementor-widget elementor-widget-text-editor\" data-id=\"0fd0ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partiendo de este panorama, no es de extra\u00f1ar que todas las marcas quieran mostrar su mejor cara durante las fiestas navide\u00f1as. Eso es precisamente el posicionamiento: <strong>situarse en un lugar privilegiado dentro de la mente de las personas consumidoras a trav\u00e9s de diversas estrategias.<\/strong> El objetivo es conseguir que esos consumidores perciban la marca como referente en notoriedad dentro de su sector y categor\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3649143 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3649143\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cd96a8\" data-id=\"7cd96a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d750f37 elementor-widget elementor-widget-image\" data-id=\"d750f37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa-adorno-navideno.jpg\" class=\"attachment-full size-full wp-image-12222\" alt=\"caja para regalos de navidad premium\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Caja promocional para el regalo de empresa de una decoradora con servicios de lujo. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ada569 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ada569\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3188d2\" data-id=\"f3188d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a2dba1 elementor-widget elementor-widget-text-editor\" data-id=\"9a2dba1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El lujo tambi\u00e9n es excentricidad. Esta caja promocional se ha ideado para el regalo de Navidad de una empresa de decoraci\u00f3n de villas de lujo, yates y jets privados. Con la tem\u00e1tica de Navidad marina, se ha personalizado la<a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cubos-deplegable-con-tapa\" target=\"_blank\" rel=\"noopener\"> caja cubo desplegable<\/a> con estampado rojo, el color m\u00e1s navide\u00f1o. El regalo son unos adornos para el \u00e1rbol de Navidad en forma de moluscos y crust\u00e1ceos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f21a2c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f21a2c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5b3b6\" data-id=\"de5b3b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa4c77f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fa4c77f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa-caja-desplegable.jpg\" alt=\"caja para regalos de navidad premium\" \/><figcaption class=\"elementor-image-carousel-caption\">Este modelo de caja se despliega al destaparla, lo que hace a\u00fan m\u00e1s especial la experiencia y aumenta el factor sorpresa. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa-caja-folding.jpg\" alt=\"caja para regalos de navidad premium\" \/><figcaption class=\"elementor-image-carousel-caption\">La caja de folding carton est\u00e1 impresa con stamping rojo. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa-estampado-rojo.jpg\" alt=\"caja para regalos de navidad premium\" \/><figcaption class=\"elementor-image-carousel-caption\">M\u00e1s detalles estampados en rojo. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-131e93a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"131e93a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af49fa\" data-id=\"3af49fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33532a0 elementor-widget elementor-widget-text-editor\" data-id=\"33532a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1- Comunica el valor a trav\u00e9s del packaging<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cab0468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cab0468\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-123d21d\" data-id=\"123d21d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbb049e elementor-widget elementor-widget-text-editor\" data-id=\"bbb049e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La estrategia de posicionamiento de las marcas y empresas del sector del lujo se basa en el valor.<\/strong> De esta manera, se asocia el precio del producto o servicio a una calidad de alta gama, exclusividad y estatus. Pero hay que trabajar estos atributos para ser percibidos como una marca de valor, una marca de lujo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1dbcaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1dbcaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-462c709\" data-id=\"462c709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356d8d0 elementor-widget elementor-widget-text-editor\" data-id=\"356d8d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero \u00bfc\u00f3mo comunicar esos valores? Existen multitud de estrategias de marketing para marcas de alta gama que inciden en el concepto de lujo asentado en el imaginario p\u00fablico. Aunque<strong> las empresas asociadas al lujo tienen un gran reto por delante:<\/strong> conectar con la nueva generaci\u00f3n de consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2914d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2914d42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc7b254\" data-id=\"bc7b254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aae097 elementor-widget elementor-widget-text-editor\" data-id=\"2aae097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Empieza por idear un packaging muy especial, con el que el consumidor de lujo pueda interactuar, aplica acabados, tintas especiales, <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/carton-promocional\" target=\"_blank\" rel=\"noopener\">plantillas de packaging promocional difrenciadoras<\/a>&#8230; hay <strong>multitud de herramientas creativas para apoyar un dise\u00f1o de lujo.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f1320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f1320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65cdba1\" data-id=\"65cdba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac095b4 elementor-widget elementor-widget-text-editor\" data-id=\"ac095b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2- Adelanta la Navidad<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dba90f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dba90f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad24dba\" data-id=\"ad24dba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7177b36 elementor-widget elementor-widget-text-editor\" data-id=\"7177b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una m\u00e1xima para alcanzar el ansiado posicionamiento es <strong>ser el primero en hacerlo.<\/strong> Es decir, adelantarse en el lanzamiento de un packaging de Navidad u ofrecer un pack especial \u201cgenera una inercia positiva para el resto de la Navidad, especialmente en los meses fuertes de noviembre y diciembre\u201d, seg\u00fan el estudio de Kantar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99fc00d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99fc00d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78042c3\" data-id=\"78042c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b221c elementor-widget elementor-widget-text-editor\" data-id=\"03b221c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por lo que a nosotros nos ata\u00f1e, <strong>irradiar lujo a trav\u00e9s del packaging y las etiquetas adhesivas es fundamental<\/strong> para el posicionamiento de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dad073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dad073\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5103cb2\" data-id=\"5103cb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac9047 elementor-widget elementor-widget-text-editor\" data-id=\"4ac9047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3- Crea experiencias con el packaging de Navidad<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda8383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda8383\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff378eb\" data-id=\"ff378eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc3dc1 elementor-widget elementor-widget-text-editor\" data-id=\"0dc3dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero no solo eso. <strong>Crear una experiencia premium<\/strong> para los consumidores de lujo es una obligaci\u00f3n para considerarse como tal y lograr llegar a la nueva generaci\u00f3n de consumidores. Aqu\u00ed te dejamos algunas <a href=\"https:\/\/truyol.com\/blog\/2022\/11\/01\/packaging-navideno-para-generar-experiencias\/\" target=\"_blank\" rel=\"noopener\">ideas de packaging navide\u00f1o para generar experiencias durante las fiestas.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fc49a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fc49a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9a5076\" data-id=\"e9a5076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a1cfa elementor-widget elementor-widget-text-editor\" data-id=\"17a1cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seguramente recuerdes <a href=\"https:\/\/www.huffingtonpost.es\/global\/trampa-vino-2-euros-obtener-mayor-premio.html\" target=\"_blank\" rel=\"noopener\">el caso del vino de 2,5\u20ac que gan\u00f3 el prestigioso concurso internacional<\/a> de Gilbert &amp; Gaillard International Wine Competition. Un c\u00e9lebre sumiller belga eligi\u00f3 el peor vino que encontr\u00f3 en el supermercado, le puso una etiqueta de lujo y se invent\u00f3 toda una narrativa a su alrededor. As\u00ed consigui\u00f3 la medalla de oro del concurso con excelentes cr\u00edticas del jurado profesional que calific\u00f3 el vino de \u00absedoso, fresco y con un paladar rico y agradable, con aromas frutales, francos y de agradable complejidad, un vino muy interesante\u00bb.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d56edfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d56edfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c961881\" data-id=\"c961881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601dfa8 elementor-widget elementor-widget-text-editor\" data-id=\"601dfa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Moraleja: Si quieres aumentar el estatus de tu marca, empieza por el packaging y las etiquetas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14aa1dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14aa1dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b17c7\" data-id=\"61b17c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fab83d elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3fab83d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa.jpg\" alt=\"caja para regalo de navidad\" \/><figcaption class=\"elementor-image-carousel-caption\">Caja rectangular con cuna personalizada para regalo de empresa. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-regalo-empresa-caja-con-cuna.jpg\" alt=\"caja para regalo de navidad\" \/><figcaption class=\"elementor-image-carousel-caption\">Caja rectangular con cuna con estampado cobre. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20eb9f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20eb9f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f2e182\" data-id=\"2f2e182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80fd6c4 elementor-widget elementor-widget-text-editor\" data-id=\"80fd6c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Otra idea para los <strong>regalos de empresa<\/strong> es personalizar la caja para adaptarla a la identidad corporativa. Ayudarse de las <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\" target=\"_blank\" rel=\"noopener\">plantillas de packaging<\/a> es una soluci\u00f3n f\u00e1cil y de calidad ya que te aseguras su perfecto funcionamiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2342910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2342910\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edfe3a9\" data-id=\"edfe3a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67863d elementor-widget elementor-widget-text-editor\" data-id=\"c67863d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-rectangulares-con-cuna\" target=\"_blank\" rel=\"noopener\">caja rectangular con cuna<\/a> tiene estampado cobre para aportar un brillo festivo al obsequio corporativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. <\/p>\n","protected":false},"author":3,"featured_media":14655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4],"tags":[556,590,50],"class_list":["post-12193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-packaging","tag-etiquetas-adhesivas","tag-navidad","tag-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad<\/title>\n<meta name=\"description\" content=\"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\" \/>\n<meta property=\"og:description\" content=\"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Truyol\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TruyolDigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T16:44:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T14:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Truyol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@truyoldigital\" \/>\n<meta name=\"twitter:site\" content=\"@truyoldigital\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Truyol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\"},\"author\":{\"name\":\"Truyol\",\"@id\":\"https:\/\/truyol.com\/blog\/#\/schema\/person\/687052256b87b8ba29644f9e6839a3cb\"},\"headline\":\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\",\"datePublished\":\"2023-11-07T16:44:32+00:00\",\"dateModified\":\"2024-09-05T14:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\"},\"wordCount\":2235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/truyol.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg\",\"keywords\":[\"etiquetas adhesivas\",\"Navidad\",\"packaging\"],\"articleSection\":[\"Destacados\",\"Packaging\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\",\"url\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\",\"name\":\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\",\"isPartOf\":{\"@id\":\"https:\/\/truyol.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg\",\"datePublished\":\"2023-11-07T16:44:32+00:00\",\"dateModified\":\"2024-09-05T14:53:03+00:00\",\"description\":\"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84\",\"breadcrumb\":{\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage\",\"url\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg\",\"contentUrl\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg\",\"width\":1600,\"height\":933,\"caption\":\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"https:\/\/truyol.com\/blog\",\"item\":\"https:\/\/truyol.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/truyol.com\/blog\/#website\",\"url\":\"https:\/\/truyol.com\/blog\/\",\"name\":\"Blog Truyol\",\"description\":\"Todo lo que puedes hacer con impresi\u00f3n digital\",\"publisher\":{\"@id\":\"https:\/\/truyol.com\/blog\/#organization\"},\"alternateName\":\"Blog de Dise\u00f1o Editorial, Branding, Packaging y m\u00e1s\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/truyol.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/truyol.com\/blog\/#organization\",\"name\":\"Truyol Digital\",\"alternateName\":\"Blog de Impresi\u00f3n Digital, Dise\u00f1o Editorial, Branding, Packaging y m\u00e1s\",\"url\":\"https:\/\/truyol.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/truyol.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/12\/logo-truyol.png\",\"contentUrl\":\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/12\/logo-truyol.png\",\"width\":130,\"height\":32,\"caption\":\"Truyol Digital\"},\"image\":{\"@id\":\"https:\/\/truyol.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TruyolDigital\/\",\"https:\/\/x.com\/truyoldigital\",\"https:\/\/www.instagram.com\/truyoldigital\/\",\"https:\/\/www.linkedin.com\/company\/truyoldigital\",\"https:\/\/www.youtube.com\/channel\/UCyVYR3cNfP0HIONCwxSGplA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/truyol.com\/blog\/#\/schema\/person\/687052256b87b8ba29644f9e6839a3cb\",\"name\":\"Truyol\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/truyol.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/639a3919cfa06cd1ad18f3f33dbcb0ddc278594b472cdeec917e25db5c45ece8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/639a3919cfa06cd1ad18f3f33dbcb0ddc278594b472cdeec917e25db5c45ece8?s=96&d=mm&r=g\",\"caption\":\"Truyol\"},\"sameAs\":[\"https:\/\/truyol.com\/\"],\"url\":\"https:\/\/truyol.com\/blog\/author\/marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad","description":"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad","og_description":"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84","og_url":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/","og_site_name":"Blog Truyol","article_publisher":"https:\/\/www.facebook.com\/TruyolDigital\/","article_published_time":"2023-11-07T16:44:32+00:00","article_modified_time":"2024-09-05T14:53:03+00:00","og_image":[{"width":1600,"height":1000,"url":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail.jpg","type":"image\/jpeg"}],"author":"Truyol","twitter_card":"summary_large_image","twitter_image":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/packaging-navidad-lujo-pack-especial-bebidas-alcohol-retail.jpg","twitter_creator":"@truyoldigital","twitter_site":"@truyoldigital","twitter_misc":{"Escrito por":"Truyol","Tiempo de lectura":"15 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#article","isPartOf":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/"},"author":{"name":"Truyol","@id":"https:\/\/truyol.com\/blog\/#\/schema\/person\/687052256b87b8ba29644f9e6839a3cb"},"headline":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad","datePublished":"2023-11-07T16:44:32+00:00","dateModified":"2024-09-05T14:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/"},"wordCount":2235,"commentCount":0,"publisher":{"@id":"https:\/\/truyol.com\/blog\/#organization"},"image":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage"},"thumbnailUrl":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg","keywords":["etiquetas adhesivas","Navidad","packaging"],"articleSection":["Destacados","Packaging"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/","url":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/","name":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad","isPartOf":{"@id":"https:\/\/truyol.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage"},"image":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage"},"thumbnailUrl":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg","datePublished":"2023-11-07T16:44:32+00:00","dateModified":"2024-09-05T14:53:03+00:00","description":"Analizamos los h\u00e1bitos de consumo y te damos las claves para posicionarse en el lujo a trav\u00e9s del packaging de Navidad. \ud83c\udf84","breadcrumb":{"@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#primaryimage","url":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg","contentUrl":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/11\/foto-10.jpg","width":1600,"height":933,"caption":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad"},{"@type":"BreadcrumbList","@id":"https:\/\/truyol.com\/blog\/como-posicionarse-en-el-lujo-a-traves-del-packaging-de-navidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"https:\/\/truyol.com\/blog","item":"https:\/\/truyol.com\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo posicionarse en el lujo a trav\u00e9s del packaging de Navidad"}]},{"@type":"WebSite","@id":"https:\/\/truyol.com\/blog\/#website","url":"https:\/\/truyol.com\/blog\/","name":"Blog Truyol","description":"Todo lo que puedes hacer con impresi\u00f3n digital","publisher":{"@id":"https:\/\/truyol.com\/blog\/#organization"},"alternateName":"Blog de Dise\u00f1o Editorial, Branding, Packaging y m\u00e1s","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/truyol.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/truyol.com\/blog\/#organization","name":"Truyol Digital","alternateName":"Blog de Impresi\u00f3n Digital, Dise\u00f1o Editorial, Branding, Packaging y m\u00e1s","url":"https:\/\/truyol.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/truyol.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/12\/logo-truyol.png","contentUrl":"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/12\/logo-truyol.png","width":130,"height":32,"caption":"Truyol Digital"},"image":{"@id":"https:\/\/truyol.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TruyolDigital\/","https:\/\/x.com\/truyoldigital","https:\/\/www.instagram.com\/truyoldigital\/","https:\/\/www.linkedin.com\/company\/truyoldigital","https:\/\/www.youtube.com\/channel\/UCyVYR3cNfP0HIONCwxSGplA"]},{"@type":"Person","@id":"https:\/\/truyol.com\/blog\/#\/schema\/person\/687052256b87b8ba29644f9e6839a3cb","name":"Truyol","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/truyol.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/639a3919cfa06cd1ad18f3f33dbcb0ddc278594b472cdeec917e25db5c45ece8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/639a3919cfa06cd1ad18f3f33dbcb0ddc278594b472cdeec917e25db5c45ece8?s=96&d=mm&r=g","caption":"Truyol"},"sameAs":["https:\/\/truyol.com\/"],"url":"https:\/\/truyol.com\/blog\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/posts\/12193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/comments?post=12193"}],"version-history":[{"count":41,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/posts\/12193\/revisions"}],"predecessor-version":[{"id":12422,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/posts\/12193\/revisions\/12422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/media\/14655"}],"wp:attachment":[{"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/media?parent=12193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/categories?post=12193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truyol.com/blog\/wp-json\/wp\/v2\/tags?post=12193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}