{"id":16010,"date":"2025-05-16T13:27:57","date_gmt":"2025-05-16T11:27:57","guid":{"rendered":"https:\/\/truyol.com/blog\/?p=16010"},"modified":"2025-05-21T14:32:04","modified_gmt":"2025-05-21T12:32:04","slug":"como-crear-una-editorial-de-libros-y-una-marca-que-se-lea","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/como-crear-una-editorial-de-libros-y-una-marca-que-se-lea\/","title":{"rendered":"C\u00f3mo crear una editorial de libros (y una marca que se lea)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16010\" class=\"elementor elementor-16010\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52ccc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b52ccc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6c1c22\" data-id=\"e6c1c22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd4d649 elementor-widget elementor-widget-text-editor\" data-id=\"dd4d649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Crear una editorial no es solo cuesti\u00f3n de amor por los libros (aunque tambi\u00e9n). Se requiere una combinaci\u00f3n de vocaci\u00f3n, estrategias de marketing e identidad visual para conseguir un negocio sostenible. Aqu\u00ed entra en juego el branding editorial, clave para que una marca editorial crezca, se diferencie y conecte con lectores, librer\u00edas y autores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12be8f16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12be8f16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30282bc\" data-id=\"30282bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e5171 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"60e5171\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"#marca_editorial1\">C\u00f3mo crear una editorial en 6 pasos<\/a><\/li><li>\u00a0<a href=\"#marca_editorial2\">El libro, el centro de tu marca editorial<\/a><\/li><li><a href=\"#marca_editorial3\">Presentaciones de libros<\/a><\/li><li><a href=\"#marca_editorial4\">Ferias del libro<\/a><\/li><li><a href=\"#marca_editorial5\">Cajas literarias<\/a><\/li><li><a href=\"#marca_editorial6\">Consolida tu marca editorial<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78d01bed\" data-id=\"78d01bed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1904e30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1904e30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58cca8b\" data-id=\"58cca8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2951abf elementor-widget elementor-widget-text-editor\" data-id=\"2951abf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">En el libro <a href=\"https:\/\/www.amazon.es\/Manual-edici%C3%B3n-estos-tiempos-revueltos-ebook\/dp\/B01ES0WXRU\" target=\"_blank\" rel=\"noopener\"><em>Manual de edici\u00f3n: Gu\u00eda para estos tiempos revueltos<\/em><\/a>, los expertos en el sector editorial Manuel Gil y Mart\u00edn G\u00f3mez lo dejan claro: editar hoy es mucho m\u00e1s complejo que hace unas d\u00e9cadas. <strong>El editor actual debe ser un estratega, un comunicador, un gestor\u2026 y tener muy claro c\u00f3mo presentar sus libros al mundo.<\/strong> Y ah\u00ed entra en juego el branding editorial, una herramienta poderosa que convierte una editorial en una marca reconocible y deseada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8cfa0 elementor-widget elementor-widget-image\" data-id=\"9b8cfa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/bodegon-amarillo-final.jpg\" class=\"attachment-full size-full wp-image-16026\" alt=\"c\u00f3mo crear una editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Material corporativo y publicitario de una marca editorial. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c82a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c82a99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-767d64a\" data-id=\"767d64a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d63f9 elementor-widget elementor-widget-text-editor\" data-id=\"28d63f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Te traemos <strong>una gu\u00eda pr\u00e1ctica <\/strong>inspirada en el imprescindible manual\u00a0 de Gil y G\u00f3mez <strong>para quienes quieran emprender un proyecto tan apasionante como una marca editorial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83fb06f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83fb06f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83b3b65\" data-id=\"83b3b65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eaded3 elementor-widget elementor-widget-text-editor\" data-id=\"7eaded3\" data-element_type=\"widget\" id=\"marca_editorial1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>C\u00f3mo crear una editorial en 6 pasos<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88ec17e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88ec17e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c9c87b\" data-id=\"2c9c87b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e607949 elementor-widget elementor-widget-accordion\" data-id=\"e607949\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2411\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2411\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. Define tu l\u00ednea editorial<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2411\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2411\"><p>Especializaci\u00f3n es diferenciaci\u00f3n. Decide si vas a publicar ficci\u00f3n, ensayo, poes\u00eda, literatura infantil\u2026 Cuanto m\u00e1s acotada est\u00e9 la l\u00ednea editorial, m\u00e1s s\u00f3lida ser\u00e1 la identidad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2412\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2412\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. Escoge nombre, logotipo y tono de comunicaci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2412\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2412\"><p>Debe reflejar el estilo de la marca editorial y aplicarse de forma coherente en todos los materiales: portadas de libro, cat\u00e1logos, material de oficina y publicitario para presentaciones, web, redes sociales, dosieres de prensa&#8230;<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2413\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2413\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. Formaliza legalmente tu empresa<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2413\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2413\"><p>Registra la editorial, obt\u00e9n tu ISBN como editor, y gestiona correctamente los derechos de autor y contratos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2414\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2414\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4. Prepara tu cat\u00e1logo inicial<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2414\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2414\"><p>Selecciona bien los primeros t\u00edtulos: definir\u00e1n la l\u00ednea de tu sello.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2415\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2415\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5. Branding editorial<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2415\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2415\"><p>La identidad visual va m\u00e1s all\u00e1 del dise\u00f1o gr\u00e1fico. El formato, el papel elegido para el material corporativo, los acabados o la voz de marca tambi\u00e9n comunica qui\u00e9n eres.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2416\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2416\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">6. Fase promocional<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2416\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2416\"><p>Ferias, librer\u00edas, presentaciones, redes sociales, clubes de lectura, suscripciones\u2026 Hay muchas <a href=\"https:\/\/truyol.com\/blog\/promocion-de-libros-revistas-y-catalogos-destaca-en-el-sector-editorial\/\" target=\"_blank\" rel=\"noopener\">f\u00f3rmulas para destacar en el mercado editorial.<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-986c321 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"986c321\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36453ac\" data-id=\"36453ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0024803 elementor-widget elementor-widget-image\" data-id=\"0024803\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/bodegon-libros-2.jpg\" class=\"attachment-full size-full wp-image-16037\" alt=\"C\u00f3mo crear una editorial de libros (y una marca que se lea)\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">De arriba a abajo: edici\u00f3n de bolsillo, libro de tapa dura con cubierta de tela y libro cosido de tapa dura con sobrecubierta. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f7d3 elementor-widget elementor-widget-text-editor\" data-id=\"6b4f7d3\" data-element_type=\"widget\" id=\"marca_editorial2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El libro, el centro de tu marca editorial<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3817cae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3817cae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6ae7dc\" data-id=\"b6ae7dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70df819 elementor-widget elementor-widget-text-editor\" data-id=\"70df819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El libro impreso sigue siendo el protagonista absoluto en cualquier proyecto editorial. <strong>El tipo de encuadernaci\u00f3n, el papel, los acabados para la portada o incluso una faja promocional pueden marcar la diferencia<\/strong> (tambi\u00e9n en t\u00e9rminos de venta).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f5fd13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5fd13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9404e0\" data-id=\"d9404e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7948354 elementor-widget elementor-widget-text-editor\" data-id=\"7948354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una editorial que cuida su cat\u00e1logo no comercializa solo un libro, sino una experiencia. Por ejemplo, una <strong>edici\u00f3n de bolsillo <\/strong>con <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-blanda-encuadernacion-encolada\" target=\"_blank\" rel=\"noopener\">encuadernaci\u00f3n encolada<\/a> es ideal para libros accesibles, colecciones extensas o primeros lanzamientos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a817a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a817a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65df43a\" data-id=\"65df43a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8795548 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8795548\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/flexibilidad-tapa-fina.jpg\" alt=\"libro de bolsillo\" \/><figcaption class=\"elementor-image-carousel-caption\">Libro de bolsillo con encuadernaci\u00f3n encolada.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/libro-de-bolsillo-.jpg\" alt=\"libro de bolsillo\" \/><figcaption class=\"elementor-image-carousel-caption\">La encuadernaci\u00f3n encolada permite mayor flexibilidad por lo que resulta m\u00e1s c\u00f3modo. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/impreso-por-truyol.jpg\" alt=\"impresi\u00f3n de libros sostenible\" \/><figcaption class=\"elementor-image-carousel-caption\">Solic\u00edtanos el sello de sostenibilidad FSC para incluirlo en tu libro. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26c2fd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26c2fd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2633ace\" data-id=\"2633ace\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b92f5fc elementor-widget elementor-widget-text-editor\" data-id=\"b92f5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cambio, <strong>un <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-dura-encuadernacion-cosida\" target=\"_blank\" rel=\"noopener\">l<\/a><a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-dura-encuadernacion-cosida\" target=\"_blank\" rel=\"noopener\">ibro con tapa dura<\/a> y sobrecubierta transmite calidad.<\/strong> Y si se le suma un acabado, el resultado es un objeto de deseo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3edc8 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1b3edc8\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/libro-con-y-sin-sobrecubierta-.jpg\" alt=\"libros de tapa dura\" \/><figcaption class=\"elementor-image-carousel-caption\">Libro de tapa dura con encuadernaci\u00f3n cosida. Se ha impreso una sobrecubierta con barniz selectivo para proteger la edici\u00f3n. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/detalle-libro-nuevo.jpg\" alt=\"impresion de libros\" \/><figcaption class=\"elementor-image-carousel-caption\">Detalle de la cabezada, un elemento decorativo que, adem\u00e1s, refuerza la encuadernaci\u00f3n. Los libros con cabezada son sin\u00f3nimo de calidad. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eedd261 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eedd261\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5644859\" data-id=\"5644859\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f9320 elementor-widget elementor-widget-text-editor\" data-id=\"c5f9320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Incluso los <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/libros-editorial\/tapa-tela-encuadernacion\" target=\"_blank\" rel=\"noopener\">libros encuadernados con tela,<\/a> <\/strong>pensados para ediciones m\u00e1s especiales. Su textura aporta una sensaci\u00f3n \u00fanica al tacto: son esos libros que invitan a conservarse, regalarse y ocupar un lugar privilegiado en cualquier biblioteca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3cb63 elementor-widget elementor-widget-image\" data-id=\"8e3cb63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/libros-tela-detalle.jpg\" class=\"attachment-full size-full wp-image-16029\" alt=\"marca editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Detalle de los libros encuadernados con tela. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d8b01 elementor-widget elementor-widget-text-editor\" data-id=\"74d8b01\" data-element_type=\"widget\" id=\"marca_editorial3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Presentaciones de libros: un escenario para tu marca editorial<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af02b23 elementor-widget elementor-widget-text-editor\" data-id=\"af02b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El principal objetivo de una presentaci\u00f3n es dar a conocer un libro para venderlo. Sin embargo, la mirada de una editorial debe ir m\u00e1s all\u00e1. Tal y como se\u00f1alan Gil y G\u00f3mez, <strong>los actos de promoci\u00f3n son una extensi\u00f3n del sello editorial y deben cuidarse tanto como la edici\u00f3n del libro.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7b40c elementor-widget elementor-widget-image\" data-id=\"3a7b40c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/marca-editorial-presrntacion-libro.jpg\" class=\"attachment-full size-full wp-image-16047\" alt=\"presentacion libro\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Roll up personalizado para la presetnaci\u00f3n del libro. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabf082 elementor-widget elementor-widget-text-editor\" data-id=\"cabf082\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfQu\u00e9 no debe faltar en las presentaciones de libro?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f245c8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f245c8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4786f31\" data-id=\"4786f31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e559874 elementor-widget elementor-widget-text-editor\" data-id=\"e559874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2714 <a href=\"https:\/\/truyol.com\/es\/expositores-y-soportes-publicitarios\/roll-ups\" target=\"_blank\" rel=\"noopener\">Roll ups personalizados<\/a> con el logo de la editorial y la portada del libro. Un b\u00e1sico de cualquier evento para que <strong>la marca editorial tenga presencia.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941fd3e elementor-widget elementor-widget-text-editor\" data-id=\"941fd3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2714 <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/poster\" target=\"_blank\" rel=\"noopener\">Carteles<\/a> y <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/displays\" target=\"_blank\" rel=\"noopener\">displays publicitarios<\/a> en librer\u00edas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ec712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ec712\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1de2de2\" data-id=\"1de2de2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db6b82 elementor-widget elementor-widget-text-editor\" data-id=\"7db6b82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2714 <a href=\"https:\/\/truyol.com\/es\/material-oficina\/carpetas-publicitarias\" target=\"_blank\" rel=\"noopener\">Carpetas corporativas<\/a> para la entrega de dosieres de prensa, notas biogr\u00e1ficas o material promocional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a5f89 elementor-widget elementor-widget-text-editor\" data-id=\"42a5f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2714 <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/marca-paginas\" target=\"_blank\" rel=\"noopener\">Marcap\u00e1ginas<\/a> como detalle para los asistentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5acba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5acba9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3348452\" data-id=\"3348452\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f913d elementor-widget elementor-widget-image\" data-id=\"71f913d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/marcapaginas.jpg\" class=\"attachment-full size-full wp-image-16030\" alt=\"Marcap\u00e1ginas para marca editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Marcap\u00e1ginas personalizado con barniz selectivo. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4104c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4104c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-746a087\" data-id=\"746a087\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c70791a elementor-widget elementor-widget-text-editor\" data-id=\"c70791a\" data-element_type=\"widget\" id=\"marca_editorial4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">Ferias del libro: un escaparate profesional<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a17bf13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a17bf13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636bc41\" data-id=\"636bc41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ee83d elementor-widget elementor-widget-text-editor\" data-id=\"a3ee83d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Las ferias sectoriales son una oportunidad para consolidar relaciones con libreros, agentes, distribuidores, medios y otros editores. Como dicen los autores del manual, <strong>estos espacios son clave para dar a conocer tu cat\u00e1logo, hacer networking y reforzar el posicionamiento del sello.<\/strong> Estas relaciones tambi\u00e9n contribuyen a crear una editorial de libros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af3ac3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af3ac3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-177b7e6\" data-id=\"177b7e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486252e elementor-widget elementor-widget-text-editor\" data-id=\"486252e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">No te olvides de tu <a href=\"https:\/\/truyol.com\/es\/material-oficina\" target=\"_blank\" rel=\"noopener\">material corporativo<\/a> y de tener <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\" target=\"_blank\" rel=\"noopener\">un buen cat\u00e1logo impreso<\/a> siempre a mano, puede abrir muchas puertas. Lo mismo ocurre con la carteler\u00eda, el dise\u00f1o de stand o incluso peque\u00f1os materiales como <a href=\"https:\/\/truyol.com\/es\/material-oficina\/tarjetas-de-visita\" target=\"_blank\" rel=\"noopener\">tarjetas de visita<\/a>\u00a0o <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/sticker-editor\" target=\"_blank\" rel=\"noopener\">stickers<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a7d851 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a7d851\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2a204b\" data-id=\"b2a204b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf7852 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4bf7852\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/carpeta-tarjeta-de-visita.jpg\" alt=\"material corporativo para marca editorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Carpetas personalizadas con la marca editorial. Es el modelo con lomo y cierre personalizada con ranuras para incorporar la tarjeta de visita. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/tarjeta-de-visita-detalle.jpg\" alt=\"material corporativo para marca editorial\" \/><figcaption class=\"elementor-image-carousel-caption\">Tarjeta de visita kraft con barniz en el logotipo de la marca editorial. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1c0796 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1c0796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-193c226\" data-id=\"193c226\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c44b7b9 elementor-widget elementor-widget-text-editor\" data-id=\"c44b7b9\" data-element_type=\"widget\" id=\"marca_editorial5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Cajas literarias, branding que se recibe en casa<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-033f294 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"033f294\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beb209a\" data-id=\"beb209a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b6172 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"69b6172\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/cajas.jpg\" alt=\"Cajas literarias de suscripci\u00f3n para marca editorial de libros\" \/><figcaption class=\"elementor-image-carousel-caption\">Cajas literarias de suscripci\u00f3n mensual. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/kit-suscripcion-2.jpg\" alt=\"Cajas literarias de suscripci\u00f3n para marca editorial de libros\" \/><figcaption class=\"elementor-image-carousel-caption\">Se trata de una caja de cart\u00f3n automontabe personalizada. \u00a1Puedes adaptar su tama\u00f1o f\u00e1cilmente!<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40280a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40280a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f8d3af\" data-id=\"9f8d3af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b776a elementor-widget elementor-widget-text-editor\" data-id=\"06b776a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Cada vez m\u00e1s editoriales apuestan por modelos de venta directa al lector: clubes de lectura, lanzamientos con preventa o cajas literarias de suscripci\u00f3n mensuales. Esta estrategia, que seg\u00fan Gil y G\u00f3mez responde a la fragmentaci\u00f3n del canal tradicional, <strong>permite generar comunidad y fidelidad en torno a tu marca editorial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502417c elementor-widget elementor-widget-text-editor\" data-id=\"502417c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero aqu\u00ed el detalle lo es todo: n<strong>o se trata solo de enviar un libro. Hay que crear una experiencia editorial completa.<\/strong> Como ejemplo, estas cajas literarias que incluyen un tarjet\u00f3n con mensaje de la editorial, una postal ilustrada y un marcap\u00e1ginas corporativo, adem\u00e1s del libro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3f72b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5d3f72b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/kit-suscripcion-02.jpg\" alt=\"La caja contiene un libro de bolsillo, una postal, un tarjet\u00f3n de agradecimiento y un marcap\u00e1ginas.\" \/><figcaption class=\"elementor-image-carousel-caption\">La caja contiene un libro de bolsillo, una postal, un tarjet\u00f3n de agradecimiento y un marcap\u00e1ginas. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/postal-ilustrada.jpg\" alt=\"suscripcion literaria\" \/><figcaption class=\"elementor-image-carousel-caption\">Postal de regalo que se incluye en la caja literaria. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b81a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b81a0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1958de6\" data-id=\"1958de6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f387b6 elementor-widget elementor-widget-text-editor\" data-id=\"2f387b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Sin duda, <strong>el lector o lectora que recibe esta caja literaria siente que forma parte de algo especial.<\/strong> Y eso, en un mercado saturado, es una ventaja competitiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67508d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67508d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37e7bf0\" data-id=\"37e7bf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144843b elementor-widget elementor-widget-text-editor\" data-id=\"144843b\" data-element_type=\"widget\" id=\"marca_editorial6\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>C\u00f3mo consolidar tu marca editorial<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4283e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4283e15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29d8ce2\" data-id=\"29d8ce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54e7b9 elementor-widget elementor-widget-image\" data-id=\"b54e7b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2025\/05\/colgador-de-puertas-.jpg\" class=\"attachment-full size-full wp-image-16039\" alt=\"promocionar marca editorial\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Colgador de puerta para las oficinas de la editorial de libros. Es de metacrilato transparente. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebd112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ebd112\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2f5c77\" data-id=\"d2f5c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb8875e elementor-widget elementor-widget-text-editor\" data-id=\"cb8875e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">La promoci\u00f3n no debe entenderse como algo puntual, sino como una parte estrat\u00e9gica del negocio editorial. Como apuntan los autores del <em>Manual de edici\u00f3n: Gu\u00eda para estos tiempos revueltos<\/em>, <strong>las marcas editoriales que sobreviven y crecen en estos tiempos revueltos son aquellas que<\/strong> <strong>planifican estrat\u00e9gicamente su presencia en el mercado<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc10e3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc10e3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e1af9\" data-id=\"f1e1af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfada00 elementor-widget elementor-widget-text-editor\" data-id=\"dfada00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Eso implica invertir en <a href=\"https:\/\/truyol.com\/es\/material-publicitario-oficina\" target=\"_blank\" rel=\"noopener\">material corporativo y publicitario<\/a> de calidad, y cuidar cada punto de contacto con el lector como parte esencial de tu marca editorial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e78e2dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e78e2dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-714b341\" data-id=\"714b341\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f45c73c elementor-widget elementor-widget-text-editor\" data-id=\"f45c73c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Ya no basta con tener una buena historia. Hace falta <strong>promocionarla bien y presentarla con mimo.<\/strong> En <a href=\"https:\/\/truyol.com\/\" target=\"_blank\" rel=\"noopener\">Truyol Digital<\/a> te acompa\u00f1amos en todo ese recorrido, desde la impresi\u00f3n del primer ejemplar hasta el \u00faltimo cartel de feria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Crear una editorial requiere una combinaci\u00f3n de vocaci\u00f3n, estrategias de marketing e identidad visual para conseguir un negocio sostenible.<\/p>\n","protected":false},"author":3,"featured_media":16023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-16010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo crear una editorial de libros (y una marca que se lea) - Blog Truyol<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo crear una editorial desde cero, construir tu marca editorial y diferenciarte en el mercado con una estrategia de \u00e9xito. \ud83d\udcd6 \ud83d\udca5\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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