{"id":18254,"date":"2026-04-01T09:00:27","date_gmt":"2026-04-01T07:00:27","guid":{"rendered":"https:\/\/truyol.com/blog\/?p=18254"},"modified":"2026-04-01T09:00:28","modified_gmt":"2026-04-01T07:00:28","slug":"impresion-digital-acabados-truyol","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/impresion-digital-acabados-truyol\/","title":{"rendered":"Orlando Portilla: \u00abLos acabados especiales son la cura para el cliente que se estanca por precio\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18254\" class=\"elementor elementor-18254\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f0c765 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f0c765\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6376ca\" data-id=\"e6376ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04dcb2c elementor-widget elementor-widget-text-editor\" data-id=\"04dcb2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00abAquellas marcas que centran su estrategia \u00fanicamente en maximizar la rentabilidad a trav\u00e9s del coste, por lo general, terminan estanc\u00e1ndose\u00bb. Con esta contundencia arranca Orlando, director comercial de Truyol, para explicar por qu\u00e9 la impresi\u00f3n digital de acabados especiales es la \u00fanica salida en un mercado saturado de impactos visuales ef\u00edmeros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f4b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f4b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd5e2c8\" data-id=\"bd5e2c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d343802 elementor-widget elementor-widget-text-editor\" data-id=\"d343802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para \u00e9l, <strong>la diferenciaci\u00f3n no es un lujo,<\/strong> sino el activo m\u00e1s valioso para la supervivencia de una marca. Orlando tiene claro que <strong>el futuro de las artes gr\u00e1ficas<\/strong> en Espa\u00f1a no pasa por <strong>competir<\/strong> en volumen, sino en <strong>valor<\/strong>; utilizando la tecnolog\u00eda como el motor que permite a agencias y marcas crear <strong>conexiones emocionales f\u00edsicas<\/strong> imposibles de replicar en el entorno digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b323df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b323df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7174266\" data-id=\"7174266\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5fc177 elementor-widget elementor-widget-text-editor\" data-id=\"c5fc177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Fidelidad vs. rentabilidad: La trampa del precio<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bb1200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bb1200\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb9f1b6\" data-id=\"eb9f1b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be97a19 elementor-widget elementor-widget-text-editor\" data-id=\"be97a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para Orlando, el enfoque basado <strong>\u00fanicamente en el coste es un<\/strong> <strong>error estrat\u00e9gico que limita el crecimiento.<\/strong> El directivo se\u00f1ala que competir exclusivamente en lo est\u00e1ndar condena a las marcas a una <strong>guerra de precios<\/strong> contra calidades inferiores donde nadie gana. En su lugar, propone apostar por un <strong>valor real basado en tres pilares:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec34f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec34f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbbeb21\" data-id=\"bbbeb21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b97f722 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b97f722\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Impacto cognitivo: Orlando sostiene que las piezas que impactan visual y t\u00e1ctilmente permanecen en la mente del consumidor m\u00e1s tiempo que la informaci\u00f3n digital que se olvida en 24 horas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-488d2a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"488d2a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f60addd\" data-id=\"f60addd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2c1b11 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f2c1b11\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Continuidad de compra: La uni\u00f3n de un dise\u00f1o brillante con acabados especiales asegura la fidelidad del cliente a largo plazo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d649d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d649d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3106022\" data-id=\"3106022\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba726c2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ba726c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diferenciaci\u00f3n real: Al ofrecer soluciones como stamping o barniz 3D, el cliente reduce su competencia a la m\u00ednima expresi\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea73a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea73a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6679f\" data-id=\"3e6679f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8ad3a elementor-widget elementor-widget-text-editor\" data-id=\"6d8ad3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El efecto WOW: del barniz al troquel l\u00e1ser<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51b40fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51b40fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d294984\" data-id=\"d294984\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b654ee5 elementor-widget elementor-widget-text-editor\" data-id=\"b654ee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si bien el barniz y el stamping son pilares de Truyol, Orlando destaca un protagonista que deja a los clientes con la boca abierta: <a href=\"https:\/\/truyol.com\/blog\/tipos-de-troquel-que-se-adaptan-a-cada-producto\/\" target=\"_blank\" rel=\"noopener\"><strong>el troquel l\u00e1ser.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-373a862 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"373a862\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b44edf7\" data-id=\"b44edf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81bd7a4 elementor-widget elementor-widget-image\" data-id=\"81bd7a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando.jpg\" class=\"attachment-full size-full wp-image-18256\" alt=\"orlando Portilla\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9b182e1\" data-id=\"9b182e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb9524 elementor-widget elementor-widget-text-editor\" data-id=\"3cb9524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>A menudo el cliente ignora las filigranas que se pueden lograr, sin embargo, una pieza con un troquel impactante perdura en el recuerdo.<\/p><p><em>Orlando Portilla<\/em><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3407aa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3407aa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f855fa\" data-id=\"6f855fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a520f elementor-widget elementor-widget-text-editor\" data-id=\"23a520f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s, subraya que<strong> la innovaci\u00f3n llega al soporte<\/strong> mismo. Sectores como la <a href=\"https:\/\/truyol.com\/blog\/packaging-y-etiquetas-para-cosmetica-y-perfumeria\/\" target=\"_blank\" rel=\"noopener\">cosm\u00e9tica,<\/a> el vino o peque\u00f1as editoriales est\u00e1n abandonando los papeles convencionales por <strong>materiales con m\u00e1s cuerpo y texturas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90be791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90be791\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a2bf91\" data-id=\"5a2bf91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549e156 elementor-widget elementor-widget-text-editor\" data-id=\"549e156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Orlando apunta la propuesta comercial de Truyol:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b61d4d8\" data-id=\"b61d4d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1251738 elementor-widget elementor-widget-text-editor\" data-id=\"1251738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Siempre estamos incorporando nuevos materiales sostenibles como papeles creativos a base de alga, ma\u00edz o kiwi permitiendo a las marcas ofrecer algo distinto frente a la competencia que se enfrasca en los materiales de siempre.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7a099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7a099\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf9167\" data-id=\"adf9167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885b97f elementor-widget elementor-widget-text-editor\" data-id=\"885b97f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Democratizaci\u00f3n del lujo: El fin de la barrera artesanal<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-022e411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"022e411\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1522086\" data-id=\"1522086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1229a20 elementor-widget elementor-widget-text-editor\" data-id=\"1229a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uno de los puntos clave es c\u00f3mo la tecnolog\u00eda de Truyol ha abierto puertas a las Pymes. Explica que han dejado de lado la palabra \u00abartesanal\u00bb para abrazar una velocidad industrial de alta precisi\u00f3n: \u00abCon los sistemas de impresi\u00f3n y acabados digitales, es posible arrancar m\u00e1quinas con 150 o 200 trabajos distintos al mismo tiempo sin intervenci\u00f3n manual\u00bb. Esto nos permite ofrecer<strong> tiradas cortas con un impacto visual<\/strong> masivo sin que el cliente realice grandes inversiones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a3ae1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a3ae1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97173ac\" data-id=\"97173ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af85c2c elementor-widget elementor-widget-text-editor\" data-id=\"af85c2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Sostenibilidad: Un compromiso real sin sobrecoste<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c200886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c200886\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7105f5b\" data-id=\"7105f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8af42 elementor-widget elementor-widget-text-editor\" data-id=\"1e8af42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El director comercial es tajante al desmentir el mito de que imprimir da\u00f1a el planeta: \u00abEl 95% de nuestros materiales cuenta con certificaci\u00f3n FSC<strong><sup>\u00a9<\/sup><\/strong> o PEFC, por cada \u00e1rbol que se tala, se deben replantar otros 100&#8243;. Orlando considera vital erradicar la barrera mental de que imprimir no es rentable si se es sostenible:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-116bba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"116bba8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-135b8f1\" data-id=\"135b8f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-047a28a elementor-widget elementor-widget-text-editor\" data-id=\"047a28a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>En Truyol, los materiales certificados no tienen ning\u00fan recargo en el precio, por lo que los clientes pueden incluso incorporar el sello FSC<strong><sup>\u00a9<\/sup><\/strong>o PEFC en sus piezas sin coste adicional.<\/p><p>Orlando Portilla<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957b7d0 elementor-widget elementor-widget-image\" data-id=\"957b7d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3.jpg\" class=\"attachment-full size-full wp-image-18258\" alt=\"Orlando Portilla, director comercial de Truyol. Impresi\u00f3n digital de acabados especiales\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-Orlando-3-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-274c905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"274c905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a34470\" data-id=\"7a34470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90e83d9 elementor-widget elementor-widget-text-editor\" data-id=\"90e83d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Los muestrarios, el mejor aliado del equipo comercial<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182ce88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182ce88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-129cc59\" data-id=\"129cc59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ae4db elementor-widget elementor-widget-text-editor\" data-id=\"d5ae4db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfC\u00f3mo puede un profesional convencer a un cliente nativo digital? Orlando propone al muestrario como el aliado infalible que <strong>respalda el argumento de venta.<\/strong> En lugar de sustituir la labor comercial, el muestrario la potencia al eliminar la incertidumbre t\u00e9cnica: \u00abUna imagen unida al tacto dice m\u00e1s que mil palabras\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fe16e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fe16e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9dac4b\" data-id=\"b9dac4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc26dc elementor-widget elementor-widget-text-editor\" data-id=\"3fc26dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque algunos cuestionan la inversi\u00f3n inicial, Orlando es claro: \u00ab\u00bfSon 15\u20ac mucho dinero para que el retorno de la inversi\u00f3n sea inmediato al mostrar los acabados en persona?\u00bb. El muestrario act\u00faa como una herramienta emocional que da seguridad al cliente y <strong>facilita el cierre de ventas complejas.<\/strong> En Truyol hay m\u00e1s de diez <a href=\"https:\/\/truyol.com\/es\/catalogo\" target=\"_blank\" rel=\"noopener\">cat\u00e1logos y muestrarios<\/a> a precios simb\u00f3licos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-935e45f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"935e45f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed72322\" data-id=\"ed72322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b487a2 elementor-widget elementor-widget-text-editor\" data-id=\"6b487a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El factor humano: Saber responder ante la adversidad<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93f59cd elementor-widget elementor-widget-text-editor\" data-id=\"93f59cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque <a href=\"https:\/\/truyol.com\/blog\/web-to-print-de-truyol-mas-avanzado-de-europa\/\" target=\"_blank\" rel=\"noopener\">Truyol es referente en gesti\u00f3n online,<\/a> <strong>Orlando insiste en el asesoramiento.<\/strong> \u00abPortales online existen muchos, portales que atiendan una llamada o un correo son pocos\u00bb, afirma. Ante la objeci\u00f3n del precio, lanza una reflexi\u00f3n:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90e32fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e32fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c87940\" data-id=\"2c87940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5186e1 elementor-widget elementor-widget-image\" data-id=\"c5186e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial.jpg\" class=\"attachment-full size-full wp-image-18255\" alt=\"El equipo comercial de Truyol\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2026\/03\/Personas-que-imprimen-futuro-equipo-comercial-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">De izq. a dcha.: Soledad Siles, responsable del dpto. de Soporte T\u00e9cnico e Incidencias, Carolina Mart\u00ednez, adjunta de direcci\u00f3n Comercial, Orlando Portilla, director Comercial, Nacho Garrido, responsable del dpto. de Presupuestos y Rub\u00e9n Lozano de Desarrollo de Negocio. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b193735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b193735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00bd65c\" data-id=\"00bd65c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b968321 elementor-widget elementor-widget-text-editor\" data-id=\"b968321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u00bfDe qu\u00e9 vale ahorrar unos euros si el proveedor falla en plazo o calidad?, \u00bfcompensa la p\u00e9rdida de tu cliente?. La clave de nuestro servicio reside en la seguridad, la garant\u00eda y el acompa\u00f1amiento humano.<\/p><p>Orlando Portilla<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0cce2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0cce2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7819d22\" data-id=\"7819d22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e61dc85 elementor-widget elementor-widget-text-editor\" data-id=\"e61dc85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El futuro: Agilidad operativa y expansi\u00f3n de mercados<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2ef510 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2ef510\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ab9c8\" data-id=\"43ab9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325fcd8 elementor-widget elementor-widget-text-editor\" data-id=\"325fcd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para Orlando, el crecimiento de la compa\u00f1\u00eda no se mide solo en cifras, sino en la capacidad de ser <strong>el partner estrat\u00e9gico que las marcas necesitan<\/strong> en un entorno cada vez m\u00e1s internacional. La reciente <strong>expansi\u00f3n a Portugal<\/strong> es el primer hito de una hoja de ruta dise\u00f1ada para consolidar la presencia de la marca en nuevos mercados europeos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac39f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac39f8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a33b75\" data-id=\"0a33b75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-768a18d elementor-widget elementor-widget-text-editor\" data-id=\"768a18d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En los pr\u00f3ximos cinco a\u00f1os, la visi\u00f3n comercial se centra en <strong>ofrecer a las empresas una libertad operativa total<\/strong> basada en tres pilares:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c10b40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c10b40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b16fe87\" data-id=\"b16fe87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e56f7e1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e56f7e1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eliminaci\u00f3n de riesgos e inversi\u00f3n: El modelo permite que las marcas y agencias accedan a la tecnolog\u00eda de vanguardia sin necesidad de realizar grandes inversiones en activos propios que pueden quedar obsoletos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d115c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d115c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbe8686\" data-id=\"fbe8686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ff3b6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"34ff3b6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Adi\u00f3s al stock inmovilizado: Gracias a la flexibilidad de la impresi\u00f3n digital, las empresas pueden realizar tiradas cortas con alta frecuencia, evitando tener capital \"atrapado\" en almacenes y permitiendo personalizar cada nueva producci\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e89b4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89b4bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa0c5be\" data-id=\"fa0c5be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea3643 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2ea3643\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Crecimiento sostenido y confianza: El objetivo es incrementar el volumen de pedidos manteniendo la estabilidad financiera, lo que garantiza que el cliente siempre tendr\u00e1 a su disposici\u00f3n las \u00faltimas innovaciones del mercado.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8628ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8628ab0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-619047f\" data-id=\"619047f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c90efe elementor-widget elementor-widget-text-editor\" data-id=\"0c90efe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>El compromiso detr\u00e1s del clic: tecnolog\u00eda con alma<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ecdea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ecdea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea463a6\" data-id=\"ea463a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab92ec elementor-widget elementor-widget-text-editor\" data-id=\"7ab92ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este horizonte de expansi\u00f3n y eficiencia no tendr\u00eda sentido para el directivo sin el pilar que sostiene a la compa\u00f1\u00eda: <strong>el acompa\u00f1amiento real.<\/strong> En un sector donde la inmediatez a menudo desdibuja el trato personal, \u00e9l tiene claro que su valor diferencial reside en <strong>saber responder cuando surge una duda o una adversidad.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f98d87c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f98d87c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab556ff\" data-id=\"ab556ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6104871 elementor-widget elementor-widget-text-editor\" data-id=\"6104871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00abTrabajamos con personas y con m\u00e1quinas\u00bb, recuerda Orlando, subrayando que la verdadera garant\u00eda para un cliente no es solo el precio, sino la seguridad de que su proyecto es entendido y cuidado desde el primer archivo hasta la entrega final. Al final, la estrategia de los pr\u00f3ximos a\u00f1os no se trata solo de conquistar nuevos mercados, sino de <strong>seguir demostrando que la impresi\u00f3n de alta gama es, ante todo, una herramienta emocional capaz de convertir un objeto cotidiano en un recuerdo imborrable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39db6af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39db6af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b6c1a1\" data-id=\"7b6c1a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9596463 elementor-widget elementor-widget-text-editor\" data-id=\"9596463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuieres conocer m\u00e1s sobre Truyol y las personas que all\u00ed trabajan? No te pierdas otras entregas de <em>Personas que Imprimen Futuro<\/em> como <a href=\"https:\/\/truyol.com\/blog\/joaquin-truyol-disenadores-no-saben-pueden-hacer\/\" target=\"_blank\" rel=\"noopener\">la entrevista a Joaqu\u00edn Truyol<\/a> o <a href=\"https:\/\/truyol.com\/blog\/web-to-print-de-truyol-mas-avanzado-de-europa\/\" target=\"_blank\" rel=\"noopener\">el reportaje donde el director de inform\u00e1tica<\/a> nos cuenta los secretos de la <a href=\"https:\/\/truyol.com\/\" target=\"_blank\" rel=\"noopener\">imprenta online<\/a> m\u00e1s innovadora.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En esta entrevista, el director comercial de Truyol apuesta por compertir por valor, y no por precio.<\/p>\n","protected":false},"author":3,"featured_media":18259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,5],"tags":[618],"class_list":["post-18254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-ideas-creativas","tag-personas-que-imprimen-futuro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Los acabados especiales son la cura para el cliente que se estanca por precio\u201d<\/title>\n<meta name=\"description\" content=\"Orlando, Director Comercial de Truyol, explica c\u00f3mo la impresi\u00f3n digital de acabados especiales permite a las marcas diferenciarse sin sobrecostes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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