{"id":6851,"date":"2022-06-20T12:01:34","date_gmt":"2022-06-20T10:01:34","guid":{"rendered":"https:\/\/truyol.com\/blog\/?p=6851"},"modified":"2024-09-17T14:06:56","modified_gmt":"2024-09-17T12:06:56","slug":"la-evolucion-del-branding-para-marcas-de-alimentacion-gourmet","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/la-evolucion-del-branding-para-marcas-de-alimentacion-gourmet\/","title":{"rendered":"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6851\" class=\"elementor elementor-6851\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c0129 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c0129\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a61e37c\" data-id=\"a61e37c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b170ad6 elementor-widget elementor-widget-heading\" data-id=\"b170ad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La alimentaci\u00f3n gourmet hace referencia a productos de un nivel superior por la calidad o por su elaboraci\u00f3n con ingredientes seleccionados. El branding para marcas de alimentaci\u00f3n gourmet tambi\u00e9n tiene unas caracter\u00edsticas exquisitas que han evolucionado para adaptarse al consumidor actual.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c86627b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c86627b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6292b03\" data-id=\"6292b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bff771 elementor-widget elementor-widget-text-editor\" data-id=\"5bff771\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Tendencias de consumo en alimentaci\u00f3n 2022 <\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93003ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93003ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f39c38\" data-id=\"0f39c38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b01a8 elementor-widget elementor-widget-text-editor\" data-id=\"f3b01a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada vez son m\u00e1s numerosas las personas adeptas a la cocina y al buen comer. Los llamados \u2018foodies\u2019 son exigentes con el producto, pero su pasi\u00f3n va acompa\u00f1ada de ciertas <strong>tendencias que modifican la forma de concebir las marcas de alimentaci\u00f3n:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84f6999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84f6999\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e32aa9\" data-id=\"3e32aa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3884cc4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3884cc4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mayor conciencia del impacto ambiental derivado de la producci\u00f3n de alimentos. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tica social: Preocupaci\u00f3n por las condiciones de trabajo de los productores.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apertura al mundo: Consumidores dispuestos a probar nuevos sabores y a experimentar con ingredientes ex\u00f3ticos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aumento de las compras online.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gran importancia de la est\u00e9tica en la comida.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4530a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4530a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd0b18a\" data-id=\"cd0b18a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b37bab8 elementor-widget elementor-widget-text-editor\" data-id=\"b37bab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Branding de marcas de alimentaci\u00f3n gourmet para el nuevo consumidor<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f996178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f996178\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38e2a27\" data-id=\"38e2a27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f49852d elementor-widget elementor-widget-image\" data-id=\"f49852d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-original.jpg\" class=\"attachment-full size-full wp-image-6948\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-original.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-original-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-original-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-original-768x448.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Modelo cajas de t\u00e9 de packaging folding carton de Truyol Digital. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d943b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d943b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e636fac\" data-id=\"e636fac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b167423 elementor-widget elementor-widget-text-editor\" data-id=\"b167423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asimismo, las tendencias en el consumo de alimentos fuerzan una <strong>evoluci\u00f3n en el dise\u00f1o del branding para marcas de alimentaci\u00f3n gourmet.<\/strong> Es necesario adaptar la imagen visual corporativa para conectar con los consumidores actuales. Incluso en el sector del lujo, el consumidor ha adoptado los nuevos paradigmas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c675af8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c675af8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4372c4\" data-id=\"f4372c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f25e6b4 elementor-widget elementor-widget-text-editor\" data-id=\"f25e6b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Identidad corporativa para marcas premium<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e085a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e085a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4fc28\" data-id=\"bf4fc28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f24761c elementor-widget elementor-widget-text-editor\" data-id=\"f24761c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Caso pr\u00e1ctico: <\/strong><strong>RI\u017dA<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a8abf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a8abf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eab2626\" data-id=\"eab2626\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8a3c8 elementor-widget elementor-widget-accordion\" data-id=\"ae8a3c8\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1831\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1831\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Producto<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1831\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1831\"><p>Exquisitos arroces de Asia. Todas las variedades de arroces son gourmet, principalmente por su calidad. Pero tambi\u00e9n por sus exclusivos sabores y texturas o por su cosecha de rendimiento limitado.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1832\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1832\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">P\u00fablico objetivo<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1832\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1832\"><p>Personas de la generaci\u00f3n millennial y centennial a partir de 30 a\u00f1os, amantes del buen comer con un nivel socioecon\u00f3mico alto o medio-alto.<\/p><p>Valoran la calidad del producto y la exclusividad desde el punto de vista de la experiencia gastron\u00f3mica. Adem\u00e1s, la \u00e9tica de la marca es un aspecto de peso en la decisi\u00f3n de compra, dejando atr\u00e1s la manifestaci\u00f3n de opulencia, estatus y de posesi\u00f3n de productos asociados al sector del lujo.<\/p><p>No obstante, no pierden la oportunidad de compartir su experiencia gourmet en redes sociales.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1833\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1833\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Misi\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1833\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1833\"><p>Ofrecer los arroces de mayor calidad y exclusividad de Asia.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba75146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba75146\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2bd4b6\" data-id=\"c2bd4b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7daed elementor-widget elementor-widget-accordion\" data-id=\"1d7daed\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3091\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3091\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Visi\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3091\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3091\"><p>El arroz es un producto tradicionalmente ligado a la sobreexplotaci\u00f3n. El cultivo de los arroces de RI\u017dA se hace de forma sostenible y bajo los preceptos del comercio justo. Todas las variedades est\u00e1n cultivadas por lugare\u00f1os de la zona agrupados en cooperativas. Esto supone un mayor impulso de los pueblos asegur\u00e1ndoles un futuro.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9b863 elementor-widget elementor-widget-image\" data-id=\"cf9b863\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-comercio-justo.jpg\" class=\"attachment-full size-full wp-image-6942\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-comercio-justo.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-comercio-justo-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-comercio-justo-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-comercio-justo-768x448.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Caja con estampado oro 2D y etiqueta colgante. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3b150e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3b150e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d8bb7c\" data-id=\"8d8bb7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f4fff elementor-widget elementor-widget-accordion\" data-id=\"63f4fff\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Valores<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1041\"><p>Calidad \/ sabor\/ sostenibilidad \/ responsabilidad social<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Naming<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1042\"><p>La palabra Ri\u017ea significa \u00abarroz\u00bb en croata. En la letra Z se aplica un car\u00f3n o anticircunflejo para destacar el exotismo. Este s\u00edmbolo, propio del alfabeto latinoslavo, a\u00f1ade exclusividad a la marca.\u00a0 \u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1043\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1043\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Claim<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1043\"><p>El objetivo de un claim es transmitir los valores de la marca para captar al consumidor. <strong>Las marcas de alimentaci\u00f3n gourmet no utilizan eslogan y tampoco se publicitan.<\/strong><\/p><p>Pero suelen ir acompa\u00f1adas de una coletilla como <strong>signo de distinci\u00f3n<\/strong> -\u201cpremium\u201d, \u201cdelicatessen\u201d, \u201cgourmet\u201d, \u201cluxury\u201d-, o destacan el origen del producto. En RI\u017dA se ha elegido la palabra \u00abselecci\u00f3n\u00bb para constatar que todos sus productos est\u00e1n escogidos de forma exclusiva, muchos son de producci\u00f3n limitada, y tienen una calidad superior respecto a otros arroces.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cda1dd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cda1dd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24c46d7\" data-id=\"24c46d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b9e75 elementor-widget elementor-widget-image\" data-id=\"08b9e75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"827\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4.png\" class=\"attachment-full size-full wp-image-6888\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4.png 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4-300x155.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4-1024x529.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4-768x397.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-4-1536x794.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0aa936 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0aa936\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb8252a\" data-id=\"bb8252a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce222da elementor-widget elementor-widget-text-editor\" data-id=\"ce222da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Evoluci\u00f3n en la imagen visual corporativa de marcas de alimentaci\u00f3n gourmet<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5a8d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5a8d13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f364e91\" data-id=\"f364e91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a9672 elementor-widget elementor-widget-text-editor\" data-id=\"63a9672\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nivel est\u00e9tico, la evoluci\u00f3n en el dise\u00f1o de branding para marcas de alimentaci\u00f3n gourmet se sustenta, principalmente, en tres aspectos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c974575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c974575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48c253c\" data-id=\"48c253c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb826b7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bb826b7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/blog\/2022\/02\/07\/tendencias-diseno-de-branding-y-material-publicitario\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transici\u00f3n del minimalismo tradicional al nuevo minimalismo. <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Paso de logotipos ostentosos a formas m\u00e1s sencillas.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Abandono de tipograf\u00edas romanas por tipograf\u00edas de palo seco.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4443542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4443542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a94e2\" data-id=\"f8a94e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2b24a9 elementor-widget elementor-widget-accordion\" data-id=\"d2b24a9\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Logotipo<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2201\"><p>Las marcas gourmet tradicionalmente se han asociado a tradici\u00f3n y a calidad. Esto ha evolucionado hacia una forma m\u00e1s natural de concebirlas destacando aspectos como la historia de la marca o el origen del producto. Siempre desde un punto de vista exclusivo, pero nunca situ\u00e1ndose por encima de los consumidores sino a su servicio <strong>con una est\u00e9tica m\u00e1s transparente y moderna.<\/strong><\/p><p>Es por eso por lo que los logotipos con emblemas o escudos con coronas rimbombantes propios de la aristocracia de siglos pasados, y tipograf\u00edas cl\u00e1sicas dan paso a logotipos minimalistas. <strong>Los nuevos consumidores conectan mejor con tipograf\u00edas m\u00e1s geom\u00e9tricas e iconos l\u00edmpidos y sencillos. \u00a0<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4296d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4296d62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66f09db\" data-id=\"66f09db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b2a69 elementor-widget elementor-widget-image\" data-id=\"01b2a69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"827\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2.png\" class=\"attachment-full size-full wp-image-6889\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2.png 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2-300x155.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2-1024x529.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2-768x397.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/logo-2-1536x794.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd99b7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd99b7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-450df61\" data-id=\"450df61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172ee90 elementor-widget elementor-widget-accordion\" data-id=\"172ee90\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2431\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2431\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Tipograf\u00eda<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2431\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2431\"><p>El nombre RI\u017dA se construye sobre la <strong>tipograf\u00eda principal,<\/strong> \u00abGranjon Lt Roman\u00bb. Se trata de una fuente romana de transici\u00f3n. Originalmente, esta tipograf\u00eda es de car\u00e1cter cl\u00e1sico con connotaciones asociadas a la tradici\u00f3n. Para adaptarla a los nuevos consumidores sin perder elegancia, se han eliminado las serifas de la parte superior, convirtiendo sus terminaciones en palo seco para restarle peso. De esta forma conviven una tipograf\u00eda con serifa y de palo seco en la misma palabra con la intenci\u00f3n de dotar a la marca de un punto contempor\u00e1neo y moderno.<\/p><p><strong>La tipograf\u00eda secundaria<\/strong> es la \u00abAribau Grotesk Extra Light\u00bb, de palo seco y con un trazo muy fino. Funciona como acompa\u00f1amiento neutro del logotipo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-040b6bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"040b6bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d37cc9b\" data-id=\"d37cc9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1ed52e elementor-widget elementor-widget-image\" data-id=\"b1ed52e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"581\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1.png\" class=\"attachment-full size-full wp-image-6885\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmetMarca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1.png 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1-300x109.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1-1024x372.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1-768x279.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-1-1536x558.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-975a70c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"975a70c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e9203f\" data-id=\"9e9203f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef053e7 elementor-widget elementor-widget-accordion\" data-id=\"ef053e7\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2501\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2501\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Color<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2501\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2501\"><p><strong>El minimalismo surgido de la evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet va acompa\u00f1ado de un cromatismo m\u00e1s colorido.<\/strong> El car\u00e1cter premium ya no se asienta sobre la combinaci\u00f3n del negro con detalles en oro o plata. El color negro que busca el misterio evoluciona para crear marcas de lujo m\u00e1s transparentes.<\/p><p>Los colores sobrios dan paso a una paleta m\u00e1s viva, aunque siempre reforzada con connotaciones asociadas al lujo m\u00e1s cl\u00e1sico: estampados en oro, plata o cobre, soportes metalizados, tinta plata o acabados con relieve.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee7a2ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee7a2ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c9280\" data-id=\"20c9280\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb7f75 elementor-widget elementor-widget-image\" data-id=\"ceb7f75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"385\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2.png\" class=\"attachment-full size-full wp-image-6886\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2.png 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2-300x72.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2-1024x246.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2-768x185.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-2-1536x370.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbe5bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbe5bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cef2c47\" data-id=\"cef2c47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ea569 elementor-widget elementor-widget-accordion\" data-id=\"93ea569\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1551\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1551\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Texturas<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1551\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1551\"><p>El branding de las marcas de alimentaci\u00f3n gourmet suelen utilizar las texturas elegantes como elemento muy secundario. En el caso de RI\u017dA, se utiliza la textura de un arrozal para distinguir l\u00edneas de producto. Tambi\u00e9n se aplica como recurso en algunos elementos de la imagen visual corporativa para potenciar la procedencia del producto.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7519621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7519621\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d96647\" data-id=\"7d96647\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6692fe0 elementor-widget elementor-widget-image\" data-id=\"6692fe0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"837\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3.png\" class=\"attachment-full size-full wp-image-6887\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3.png 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3-300x157.png 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3-1024x536.png 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3-768x402.png 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/Branding-para-marca-de-alimentacion-gourmet-3-1536x804.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c5428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c5428\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12d1cdb\" data-id=\"12d1cdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9125d elementor-widget elementor-widget-text-editor\" data-id=\"7d9125d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Packaging para marcas de alimentaci\u00f3n gourmet<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acaaa14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acaaa14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb6e0a\" data-id=\"cdb6e0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b9a81b elementor-widget elementor-widget-image\" data-id=\"0b9a81b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging.jpg\" class=\"attachment-full size-full wp-image-6944\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Colecci\u00f3n de cajas  en talla mini para el pack degustaci\u00f3n: los soportes no son aptos para el contacto directo con alimentos. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0edc12f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0edc12f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f27889\" data-id=\"3f27889\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0646f29 elementor-widget elementor-widget-text-editor\" data-id=\"0646f29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ya hemos visto l<a href=\"https:\/\/truyol.com\/blog\/packaging\/\" target=\"_blank\" rel=\"noopener\">a importancia del packaging para conectar con los consumidores,<\/a> <a href=\"https:\/\/truyol.com\/blog\/packaging\/\" target=\"_blank\" rel=\"noopener\">destacar en el lineal y aumentar las ventas.<\/a> No obstante, hay que tener claro que<strong> las marcas del sector del lujo no hacen publicidad, no compiten en el lineal y tampoco buscan atraer al mayor n\u00famero de consumidores.<\/strong> El reto actual de las marcas del sector del lujo es conectar con los consumidores millennials y centennials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29140ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29140ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d87617e\" data-id=\"d87617e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc16bc2 elementor-widget elementor-widget-text-editor\" data-id=\"bc16bc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el caso del <strong><a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\" target=\"_blank\" rel=\"noopener\">packaging para marcas de alimentaci\u00f3n gourmet<\/a><\/strong> <strong>se busca transmitir al cliente la percepci\u00f3n de m\u00e1xima calidad y exclusividad.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-405c403 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"405c403\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c65ac18\" data-id=\"c65ac18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cdd0c3 elementor-widget elementor-widget-image\" data-id=\"2cdd0c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-con-estampado-oro.jpg\" class=\"attachment-full size-full wp-image-6947\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-con-estampado-oro.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-con-estampado-oro-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-con-estampado-oro-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-packaging-con-estampado-oro-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pack degustaci\u00f3n en la cuna dise\u00f1ada a medida por el departamento de Proyectos Especiales.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d80b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d80b03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d3544b\" data-id=\"2d3544b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2848401 elementor-widget elementor-widget-text-editor\" data-id=\"2848401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para el packaging de RI\u017dA se ha elegido el modelo de <strong><a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-de-te\" target=\"_blank\" rel=\"noopener\">cajas de t\u00e9,<\/a><\/strong> un trapecio con nueve caras. Los colores, acompa\u00f1ados de la tipograf\u00eda y los <strong>detalles estampados en oro<\/strong> elevan el dise\u00f1o del producto a la categor\u00eda de lujo. Todas ellas tienen un dise\u00f1o com\u00fan y se distinguen las gamas a trav\u00e9s de la textura con color.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2a383e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2a383e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3ace4b\" data-id=\"a3ace4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1c55f elementor-widget elementor-widget-text-editor\" data-id=\"5e1c55f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para el pack de degustaci\u00f3n se ha dise\u00f1ado <strong><a href=\"https:\/\/truyol.com\/es\/proyectos-especiales\" target=\"_blank\" rel=\"noopener\">una cuna y una faja a medida<\/a><\/strong> en cajas de talla mini. La orientaci\u00f3n de las cajas en el pack regalo rompe <a href=\"https:\/\/graffica.info\/ocho-tips-diseno-de-packaging\/\" target=\"_blank\" rel=\"noopener\">el facing<\/a> para destacar el sello de comercio justo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13733e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13733e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85af451\" data-id=\"85af451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af9148 elementor-widget elementor-widget-image\" data-id=\"1af9148\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-pack-seleccion.jpg\" class=\"attachment-full size-full wp-image-6949\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-pack-seleccion.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-pack-seleccion-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-pack-seleccion-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-pack-seleccion-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La marca gourmet no necesita aplicar el facing en el lineal. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7afb713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7afb713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29646b6\" data-id=\"29646b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5f951 elementor-widget elementor-widget-image\" data-id=\"9b5f951\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"875\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-gran-seleccion..jpg\" class=\"attachment-full size-full wp-image-6943\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-gran-seleccion..jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-gran-seleccion.-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-gran-seleccion.-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-gran-seleccion.-768x448.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Faja para envolver el pack degustaci\u00f3n con estampado oro.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d58f971 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d58f971\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8bf3ca\" data-id=\"d8bf3ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-443c5ec elementor-widget elementor-widget-text-editor\" data-id=\"443c5ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Los peque\u00f1os detalles tambi\u00e9n son de obligado cumplimiento para elevar una marca de alimentaci\u00f3n a gourmet:<\/strong> el car\u00f3n troquelado en la cuna o en la caja para env\u00edos son grandes detalles de una marca muy cuidada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b8463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00b8463\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d54d3\" data-id=\"89d54d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9849d56 elementor-widget elementor-widget-image\" data-id=\"9849d56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-troquel-alta-definicion.jpg\" class=\"attachment-full size-full wp-image-6950\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-troquel-alta-definicion.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-troquel-alta-definicion-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-troquel-alta-definicion-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-troquel-alta-definicion-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Car\u00f3n troquelado sobre la cuna a medida. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1b344 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1b344\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bc69f\" data-id=\"24bc69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5ff5e elementor-widget elementor-widget-text-editor\" data-id=\"6c5ff5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Unboxing para marcas de alimentaci\u00f3n de alta calidad<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e425a36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e425a36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-680b423\" data-id=\"680b423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b35ec elementor-widget elementor-widget-image\" data-id=\"b4b35ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-de-envio.jpg\" class=\"attachment-full size-full wp-image-6941\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-de-envio.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-de-envio-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-de-envio-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-de-envio-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Caja automontable para los pedidos online de la marca de alimentaci\u00f3n gourmet. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d58ce55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d58ce55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01a053a\" data-id=\"01a053a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53fcbb7 elementor-widget elementor-widget-image\" data-id=\"53fcbb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-unboxing.jpg\" class=\"attachment-full size-full wp-image-6951\" alt=\"La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-unboxing.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-unboxing-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-unboxing-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-unboxing-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">El unboxing de la marca de arroz gourmet se compone de la caja automontable de cart\u00f3n corrugado con tarjet\u00f3n con estampado oro. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e91a94e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e91a94e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1024bad\" data-id=\"1024bad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a8d60 elementor-widget elementor-widget-text-editor\" data-id=\"83a8d60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las marcas de alimentaci\u00f3n gourmet tambi\u00e9n se han visto abocadas al canal online. Como firma del sector del lujo, necesitan <strong>generar una experiencia exquisita a sus clientes en cada compra.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2678126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2678126\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d62296e\" data-id=\"d62296e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa6e87 elementor-widget elementor-widget-text-editor\" data-id=\"3fa6e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El dise\u00f1o de<a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-envios\" target=\"_blank\" rel=\"noopener\"> la caja de env\u00edo<\/a> <\/strong>tiene que estar a la altura: un packaging a medida para una empresa a la que sus clientes le exigen sostenibilidad es imprescindible como esta <strong><a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-automontables\" target=\"_blank\" rel=\"noopener\">caja automontable<\/a> que es redimensionable para poder ajustarla al tama\u00f1o del pedido.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7379f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7379f5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5269ef0\" data-id=\"5269ef0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ccccf elementor-widget elementor-widget-text-editor\" data-id=\"15ccccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A partir de ah\u00ed, solo es necesario <strong>cuidar los peque\u00f1os detalles<\/strong> para mejorar o mantener el nivel de experiencia y la imagen que podr\u00eda obtener el cliente en una tienda f\u00edsica: mensaje alineado con la identidad corporativa,<a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetones\" target=\"_blank\" rel=\"noopener\"> el tarjet\u00f3n<\/a> de agradecimiento o detalles como el troquel de la caja de env\u00edo online.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8c1c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c1c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5febe1e\" data-id=\"5febe1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf58e09 elementor-widget elementor-widget-image\" data-id=\"bf58e09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-con-troquel.jpg\" class=\"attachment-full size-full wp-image-6940\" alt=\"Marca de alimentaci\u00f3n gourmet para el consumidor actual\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-con-troquel.jpg 1500w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-con-troquel-300x150.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-con-troquel-1024x512.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/06\/branding-marca-alimentacion-gourmet-caja-con-troquel-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Detalle del car\u00f3n troquelado en la caja de env\u00edo de cart\u00f3n corrugado. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las marcas asociadas al lujo deben adaptarse a la nueva generaci\u00f3n de consumidores. <\/p>\n","protected":false},"author":3,"featured_media":14771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10,4],"tags":[595,94,470,50,559],"class_list":["post-6851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-destacados","category-packaging","tag-acabados-para-imprenta","tag-branding","tag-ecommerce","tag-packaging","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La evoluci\u00f3n del branding para marcas de alimentaci\u00f3n gourmet -<\/title>\n<meta name=\"description\" content=\"El branding para marcas de alimentaci\u00f3n gourmet est\u00e1n evolucionado para adaptarse a los nuevos consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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