{"id":8862,"date":"2022-12-06T10:00:00","date_gmt":"2022-12-06T08:00:00","guid":{"rendered":"https:\/\/truyol.com\/blog\/?p=8862"},"modified":"2024-09-20T13:55:18","modified_gmt":"2024-09-20T11:55:18","slug":"disenar-el-unboxing-cajas-para-ecommerce","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/disenar-el-unboxing-cajas-para-ecommerce\/","title":{"rendered":"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8862\" class=\"elementor elementor-8862\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6800ce47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6800ce47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-347f3738\" data-id=\"347f3738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c67ce elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"63c67ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>\u00cdndice<\/strong>\n<ul>\n \t<li><a href=\"#estrategia_unboxing_super_online\">Estrategia unboxing para un supermercado online<\/a>\n<ul>\n \t<li><a href=\"#promo_marcas_marketplace_unboxing\">Promoci\u00f3n de marcas en marketplace<\/a><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"text-align: left;\"><a href=\"#claves_diseno_unboxing\">Las claves para dise\u00f1ar el unboxing<\/a><\/li>\n \t<li><a href=\"#embalaje_amazon\">Estrategia unboxing con la caja de env\u00edo tipo Amazon<\/a>\n<ul>\n \t<li><a href=\"#estrategia_unboxing_merceria\">Experiencia unboxing para un eCommerce con tienda online propia<\/a><\/li>\n \t<li style=\"text-align: left;\"><a href=\"#video_unboxing_merceria\">V\u00eddeo unboxing<\/a><\/li>\n<\/ul>\n<\/li>\n \t<li><a href=\"#disenar_unboxing_truyol\">Dise\u00f1a tu propio unboxing<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61f8dc38\" data-id=\"61f8dc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a1100f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a1100f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506c19a0\" data-id=\"506c19a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc71572 elementor-widget elementor-widget-heading\" data-id=\"7fc71572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La experiencia unboxing es la mejor publicidad para un eCommerce. Una buena estrategia unboxing activa el contenido creado por los usuarios en rrss y las recomendaciones. Te damos las claves para dise\u00f1ar LA EXPERIENCIA, desde las cajas personalizadas para eCommerce, hasta la interacci\u00f3n entre el canal off y online.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a4bfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a4bfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb5689\" data-id=\"7eb5689\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17f0cb0 elementor-widget elementor-widget-text-editor\" data-id=\"17f0cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cualquier tipo de negocio est\u00e1 abocado al mundo online, ya sean microempresas, PYMES o grandes corporaciones. La impresi\u00f3n digital da la posibilidad de<strong> dise\u00f1ar una estrategia unboxing que se convierta en publicidad fiable y gratuita<\/strong> para la tienda online. Cada detalle que se incluya en el unboxing, es <a href=\"https:\/\/truyol.com\/es\/material-publicitario\" target=\"_blank\" rel=\"noopener\">material publicitario para el eCommerce.<\/a> En <a href=\"https:\/\/truyol.com\/\" target=\"_blank\" rel=\"noopener\">truyol.com<\/a> encontrar\u00e1s todas las herramientas creativas con plantillas personalizables para convertir el momento unboxing en una experiencia \u00fanica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3603b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3603b00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eeba22\" data-id=\"6eeba22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ff9ce elementor-widget elementor-widget-text-editor\" data-id=\"43ff9ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Te damos <strong>las claves para dise\u00f1ar el unboxing<\/strong> para tu tienda online a trav\u00e9s de la estrategia de un marketplace. Se trata de una tienda online que comercializa productos de alimentaci\u00f3n y bebidas de varias marcas. En este caso, est\u00e1 enfocado al comercio de productos de peque\u00f1os productores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8376e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8376e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c972fa2\" data-id=\"c972fa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6af7e58 elementor-widget elementor-widget-text-editor\" data-id=\"6af7e58\" data-element_type=\"widget\" id=\"estrategia_unboxing_super_online\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Estrategia para dise\u00f1ar el unboxing de un supermercado online<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fdf645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fdf645\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-840997b\" data-id=\"840997b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8609cf5 elementor-widget elementor-widget-image\" data-id=\"8609cf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion.jpg\" class=\"attachment-full size-full wp-image-8883\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Productos-Alimentacion-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Experiencia unboxing para un eCommerce de alimentaci\u00f3n y bebidas dise\u00f1ada con la caja de vino para 3 botellas con plantilla personalizable de truyol.com. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf4a0bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf4a0bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5509ed0\" data-id=\"5509ed0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b453971 elementor-widget elementor-widget-text-editor\" data-id=\"b453971\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las cajas para eCommerce son la parte vertebradora de la estrategia unboxing. El packaging debe ofrecer una experiencia al cliente, emocionarle y sorprenderle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc9843e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc9843e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04d1d21\" data-id=\"04d1d21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb95d29 elementor-widget elementor-widget-text-editor\" data-id=\"cb95d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La estrategia de este supermercado online se ha comenzado eligiendo la <strong><a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-de-vino-3-botellas\" target=\"_blank\" rel=\"noopener\">caja de vino para 3 botellas de cart\u00f3n corrugado<\/a> para dise\u00f1ar el unboxing.<\/strong> La plantilla personalizable dispone de tres compartimentos que se han modificado en altura para poder insertar dos bolsillos en el interior de la tapa de la caja. Al abrir el embalaje, el cliente ver\u00e1 su pedido perfectamente colocado, junto a dos cajas sorpresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b455e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b455e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e035b4e\" data-id=\"e035b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4f3ca elementor-widget elementor-widget-text-editor\" data-id=\"6a4f3ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>No incluir material de relleno para fijar los productos y la acci\u00f3n de destapar los bolsillos<\/strong> y descubrir las sorpresas, es parte de la estrategia unboxing. Uno de los compartimentos bolsillo contiene una muestra de producto como regalo por el pedido. El otro incluye varios elementos publicitarios y promocionales: un <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/calendario-de-bolsillo\" target=\"_blank\" rel=\"noopener\">calendario de bolsillo<\/a>, <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/sticker\" target=\"_blank\" rel=\"noopener\">stickers<\/a> y el <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/encuadernacion-grapada\/2-4-grapas\" target=\"_blank\" rel=\"noopener\">folleto mensual<\/a> con productos destacados o en oferta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2251df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2251df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1be2e66\" data-id=\"1be2e66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5089ff elementor-widget elementor-widget-text-editor\" data-id=\"d5089ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Utiliza las plantillas de packaging para personalizar el embalaje y las cajas para eCommerce<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da93fad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da93fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0fe13\" data-id=\"2e0fe13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a429e5 elementor-widget elementor-widget-text-editor\" data-id=\"4a429e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Los compartimentos bolsillo se han dise\u00f1ado a partir de la plantilla de la <a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-sobre\" target=\"_blank\" rel=\"noopener\">caja sobre<\/a><\/strong> con tama\u00f1o redimensionable. Esta caja es de folding carton donde el 80% de los materiales disponibles est\u00e1n certificados por FSC como sostenibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb3a33f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb3a33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7438998\" data-id=\"7438998\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad725e3 elementor-widget elementor-widget-text-editor\" data-id=\"ad725e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La caja de vino para 3 botellas con plantilla personalizable dispone de <strong>varias tallas que van en funci\u00f3n del tipo de botella<\/strong> que se quiera introducir: la bordelesa de 75 cl. corresponde a la talla S, el modelo borgo\u00f1a de 75 cl. a la talla M, y la de cava est\u00e1ndar de 75 cl. a la talla L.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f0199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0f0199\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f0bef\" data-id=\"77f0bef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24019ea elementor-widget elementor-widget-text-editor\" data-id=\"24019ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Esta caja es reciclable y biodegradable,<\/strong> est\u00e1 impresa sobre cart\u00f3n microcanal E de color blanco. Adem\u00e1s, este modelo de packaging es <strong>reutilizable<\/strong>. De esta manera, la marca permanecer\u00e1 en el d\u00eda a d\u00eda del cliente, m\u00e1s all\u00e1 del momento unboxing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee80639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee80639\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a84c72c\" data-id=\"a84c72c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6dc476 elementor-widget elementor-widget-text-editor\" data-id=\"e6dc476\" data-element_type=\"widget\" id=\"claves_diseno_unboxing\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Las claves para dise\u00f1ar el unboxing <\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88c4912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88c4912\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-707dec3\" data-id=\"707dec3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab8402 elementor-widget elementor-widget-text-editor\" data-id=\"cab8402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1- Packaging eco friendly<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-994971a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"994971a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f446559\" data-id=\"f446559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d4010 elementor-widget elementor-widget-text-editor\" data-id=\"73d4010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sigmados.com\/encuesta-del-papel-sigma-dos-el-85-prefiere-el-uso-de-papel-frente-a-otros-materiales\/\" target=\"_blank\" rel=\"noopener\">El 97% de los consumidores prefieren el papel y el cart\u00f3n para los envases y embalajes.<\/a> Adem\u00e1s, hay una mayoritaria preferencia por los papeles con certificaci\u00f3n forestal como la garant\u00eda FSC o PEFC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed9f8fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed9f8fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a27202b\" data-id=\"a27202b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a071bab elementor-widget elementor-widget-text-editor\" data-id=\"a071bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/fedrigoniclub.com\/packaging-en-papel-el-preferido-por-los-consumidores-por-sus-atributos-eco\/\" target=\"_blank\" rel=\"noopener\">La raz\u00f3n principal es su car\u00e1cter ecol\u00f3gico: <\/a>el papel y el cart\u00f3n son menos agresivos para el medioambiente, m\u00e1s f\u00e1ciles de reciclar y biodegradables. Pero los consumidores tambi\u00e9n consideran que los envases y embalajes de estos materiales son <strong>m\u00e1s c\u00f3modos, agradables y de mayor calidad.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2e17b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e17b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5992d6\" data-id=\"f5992d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca0781 elementor-widget elementor-widget-image\" data-id=\"7ca0781\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible.jpg\" class=\"attachment-full size-full wp-image-8878\" alt=\"claves para dise\u00f1ar la estrategia unboxing\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Caja-Corrugado-Sostenible-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1900c9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1900c9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161357d\" data-id=\"161357d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8360a4b elementor-widget elementor-widget-text-editor\" data-id=\"8360a4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seas una empresa \u00e9tica que se declara expl\u00edcitamente sostenible, o no, tus clientes te premiar\u00e1n por usar el papel y el cart\u00f3n frente al pl\u00e1stico, el vidrio, o el metal. Recuerda que puedes <strong><a href=\"https:\/\/youtu.be\/2BM78vHnAtM\" target=\"_blank\" rel=\"noopener\">solicitarnos el sello FSC<\/a> de manera gratuita<\/strong> para colocarlo en cualquier producto impreso sobre papel o cart\u00f3n certificados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d5a00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d5a00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da55602\" data-id=\"da55602\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7db919 elementor-widget elementor-widget-text-editor\" data-id=\"b7db919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2- Embalaje para eCommerce<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad98511 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad98511\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbbff0a\" data-id=\"dbbff0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5028d elementor-widget elementor-widget-text-editor\" data-id=\"fa5028d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personalizar el embalaje de cart\u00f3n es obligatorio <\/strong>en una estrategia unboxing. <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-envios\" target=\"_blank\" rel=\"noopener\">Las cajas de env\u00edo de cart\u00f3n con plantilla de truyol.com<\/a> son personalizables. Adem\u00e1s del car\u00e1cter sostenible del material, disponen de <strong>varias tallas o son <\/strong><a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-configurables\" target=\"_blank\" rel=\"noopener\"><strong>redimensionables <\/strong><\/a><strong>para ajustarlas a los diferentes pedidos.<\/strong> Antes de comenzar a dise\u00f1ar el unboxing, ten en cuenta que incluir demasiado material de relleno en la caja de env\u00edo, penaliza la experiencia unboxing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d04a82c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d04a82c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb2bea\" data-id=\"5eb2bea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ade99 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"f8ade99\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Unboxing.jpg\" alt=\"cajas para e-commerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Modelo Caja de vino para 3 botellas talla L de packaging de cart\u00f3n corrugado. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Unboxing-Productos-Alimentacion.jpg\" alt=\"cajas para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">El interior de la caja de vino para tres botellas dispone de una cuna con compartimentos. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9797e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9797e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69bd716\" data-id=\"69bd716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbd7da elementor-widget elementor-widget-text-editor\" data-id=\"dfbd7da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de embalaje, en truyol.com hay <strong>cajas espec\u00edficas seg\u00fan el tipo de producto<\/strong> como <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-botellas\" target=\"_blank\" rel=\"noopener\">packaging para botellas<\/a>, <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cartas-promocionales\" target=\"_blank\" rel=\"noopener\">packaging promocional<\/a> o <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/carpetas-y-maletines\" target=\"_blank\" rel=\"noopener\">carpetas y maletines<\/a>. Muchos de los modelos de packaging de cart\u00f3n corrugado son reutilizables y se les puede dar un segundo uso, otro doble punto para la tienda online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b26cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b26cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dd5039\" data-id=\"7dd5039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec492f9 elementor-widget elementor-widget-text-editor\" data-id=\"ec492f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no encuentras la caja perfecta para el eCommerce, siempre es posible <strong><a href=\"https:\/\/truyol.com\/es\/proyectos-especiales\" target=\"_blank\" rel=\"noopener\">dise\u00f1ar una cuna o una caja a medida<\/a> <\/strong>que se ajuste al volumen de los pedidos online o de los productos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-567a508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"567a508\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc35dd\" data-id=\"1cc35dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7632bc7 elementor-widget elementor-widget-text-editor\" data-id=\"7632bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3- Cajas personalizadas para eCommerce<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e4d6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e4d6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40b4ecf\" data-id=\"40b4ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb6a9d elementor-widget elementor-widget-text-editor\" data-id=\"cdb6a9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\" target=\"_blank\" rel=\"noopener\"><strong>Las cajas para eCommerce de folding carton<\/strong><\/a> son otra opci\u00f3n para dise\u00f1ar el unboxing. La mayor\u00eda de los soportes para envases de papel o cartoncillo de truyol.com, o para otros productos impresos en papel, disponen de certificado de sostenibilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-628ba28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"628ba28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9b4a57\" data-id=\"b9b4a57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7121a1 elementor-widget elementor-widget-image\" data-id=\"c7121a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing.jpg\" class=\"attachment-full size-full wp-image-8888\" alt=\"claves para dise\u00f1ar la estrategia unboxing\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Compartimentos bolsillo adheridos a la tapa de la caja. Est\u00e1n dise\u00f1ados con la plantilla de caja sobre de folding carton e impresos sobre Tecknocard 350 g. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a248cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a248cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-731418b\" data-id=\"731418b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9812e elementor-widget elementor-widget-text-editor\" data-id=\"0a9812e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4- Mensajes para el unboxing\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b8f1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b8f1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa54f3b\" data-id=\"fa54f3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77764 elementor-widget elementor-widget-text-editor\" data-id=\"3b77764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Idear una experiencia mediante mensajes que gu\u00eden al cliente<\/strong> en el unboxing, adem\u00e1s de premiar la originalidad, potencia una din\u00e1mica interactiva m\u00e1s estrecha entre la tienda online y el cliente. En este caso, se gu\u00eda al cliente a trav\u00e9s de dos mensajes en los bolsillos que le apelan directamente: uno para que descubra el regalo y otro \u201cPara que nos conozcas mejor\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286fb78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286fb78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5737901\" data-id=\"5737901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9c8950 elementor-widget elementor-widget-text-editor\" data-id=\"f9c8950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tambi\u00e9n es importante<strong> comunicar el car\u00e1cter de la marca<\/strong> de una manera coherente a trav\u00e9s del dise\u00f1o del unboxing. A nivel gr\u00e1fico es fundamental, pero se puede reforzar mediante los mensajes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00bbf7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00bbf7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2420b4\" data-id=\"e2420b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a5d3ef elementor-widget elementor-widget-text-editor\" data-id=\"9a5d3ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este supermercado online incluye varios mensajes en su caja para eCommerce que hablan sobre comprar directamente al productor, ensalzan el valor de sus productos, la elaboraci\u00f3n\u2026 Pero tambi\u00e9n da <strong>instrucciones de uso para su packaging<\/strong> invitando al consumidor a reutilizarlo y despu\u00e9s reciclarlo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ccb6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2ccb6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de9519e\" data-id=\"de9519e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b370d elementor-widget elementor-widget-image\" data-id=\"22b370d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion.jpg\" class=\"attachment-full size-full wp-image-8879\" alt=\"material publicitario para ecommerce\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Catalogo-Alimentacion-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Folleto de producto a medida con grapas. Est\u00e1 impreso sobre papel reciclado de 100 g. certificado por FSC. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c28533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c28533\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5103500\" data-id=\"5103500\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9553e elementor-widget elementor-widget-text-editor\" data-id=\"fd9553e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5- Conecta la experiencia unboxing con la tienda online<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f8a7fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f8a7fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95b8d06\" data-id=\"95b8d06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c4c70 elementor-widget elementor-widget-text-editor\" data-id=\"51c4c70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fomenta la interacci\u00f3n entre el canal online y offline mediante mensajes en la caja o en el material promocional: incita al cliente a compartir su pedido en rr.ss. a cambio de algo, a subir una foto con un hashtag, a entrar a tu web a consultar alg\u00fan aspecto para sacar mayor provecho del producto\u2026 Esto <strong>aumentar\u00e1 el tr\u00e1fico web y la visibilidad del eCommerce.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cadfc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cadfc27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e9f06c\" data-id=\"0e9f06c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e9ed4 elementor-widget elementor-widget-text-editor\" data-id=\"61e9ed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el caso pr\u00e1ctico de esta tienda online que comercializa productos de peque\u00f1os productores, se estimula la retroalimentaci\u00f3n de ambos canales a trav\u00e9s de varios elementos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64a69b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64a69b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f0ce36\" data-id=\"4f0ce36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b471739 elementor-widget elementor-widget-text-editor\" data-id=\"b471739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tanto <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/encuadernacion-grapada\/2-4-grapas\" target=\"_blank\" rel=\"noopener\">el cat\u00e1logo de productos<\/a> como<a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetones-invitaciones\" target=\"_blank\" rel=\"noopener\"> el tarjet\u00f3n<\/a> de agradecimiento incluyen <strong>un c\u00f3digo QR que redirige a su p\u00e1gina web<\/strong> con la excusa de conseguir un cup\u00f3n regalo por importe de 15\u20ac. Tambi\u00e9n hay c\u00f3digos QR impresos en la caja de cart\u00f3n de este eCommerce vinculados a las rr.ss. de la tienda online para dar su opini\u00f3n.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5ccff3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5ccff3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cba8aa\" data-id=\"7cba8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecfdf4e elementor-widget elementor-widget-text-editor\" data-id=\"ecfdf4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u00f3nselo f\u00e1cil a los consumidores y crea <strong>accesos directos para que el cliente comparta su experiencia unboxing<\/strong> (aseg\u00farate de que va a ser buena).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e307d36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e307d36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-991b99c\" data-id=\"991b99c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e42595 elementor-widget elementor-widget-text-editor\" data-id=\"0e42595\" data-element_type=\"widget\" id=\"promo_marcas_marketplace_unboxing\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Ideas promocionales para marcas que se comercializan en marketplaces<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-704b2fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"704b2fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c60ffc\" data-id=\"7c60ffc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87c354e elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"87c354e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Ginebra-Transparente.jpg\" alt=\"material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Etiqueta en bobina de polipropileno transparente ultracristalino con impresi\u00f3n en s\u00e1ndwich. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Colgante-Promocion-QR-Ginebra.jpg\" alt=\"material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Etiqueta colgante doble con plegado sencillo impresa en papel estucado mate 200 g. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fc350a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fc350a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2459cd7\" data-id=\"2459cd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1372217 elementor-widget elementor-widget-text-editor\" data-id=\"1372217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asimismo, se trata de un marketplace que da visibilidad a peque\u00f1as marcas productoras. Una idea para las marcas que se comercializan en plataformas ajenas es incluir <strong>detalles que hagan destacar su producto, fomenten las recomendaciones y aumenten su notoriedad.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e08d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57e08d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f60e6\" data-id=\"73f60e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d20751 elementor-widget elementor-widget-text-editor\" data-id=\"3d20751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta marca de ginebra va acompa\u00f1ada de una <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/etiquetas-colgantes-personalizadas\" target=\"_blank\" rel=\"noopener\">etiqueta colgante<\/a> con dos recetas para c\u00f3cteles. Por supuesto, en la etiqueta colgante tambi\u00e9n se invita al consumidor a grabar el proceso de elaboraci\u00f3n y <strong>compartir el resultado en Instagram etiquetando a la marca<\/strong> para entrar en un sorteo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f05fe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f05fe6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98db825\" data-id=\"98db825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f2a679 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5f2a679\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-Tarjeton-Calendario-Promocional.jpg\" alt=\"claves para dise\u00f1ar la estrategia unboxing\" \/><figcaption class=\"elementor-image-carousel-caption\">Tarjet\u00f3n de agradecimiento y calendario de bolsillo que se incluyen en el pedido online para crear la experiencia unboxing. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Unboxing-Tarjeton-Papel-Textura.jpg\" alt=\"material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Detalle de la textura del tarjet\u00f3n impreso sobre el papel verjurado Marcate Tintoretto Gesso 250 g.  <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac9906f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac9906f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a78345a\" data-id=\"a78345a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db2cd5a elementor-widget elementor-widget-text-editor\" data-id=\"db2cd5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6- La estrategia unboxing en los peque\u00f1os detalles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2308693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2308693\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f0bd08\" data-id=\"0f0bd08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc191c elementor-widget elementor-widget-text-editor\" data-id=\"fdc191c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No escatimes en detalles al dise\u00f1ar el unboxing. Adem\u00e1s de<strong> alargar la experiencia<\/strong> y, por tanto, <strong>afianzar la satisfacci\u00f3n del cliente,<\/strong> se trata de <strong>publicidad y material promocional para la marca.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3747c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef3747c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d512dd9\" data-id=\"d512dd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c64046 elementor-widget elementor-widget-text-editor\" data-id=\"0c64046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/bobina-rollo-etiquetas-paqueteria-aplicacion-manual\" target=\"_blank\" rel=\"noopener\">etiqueta de cierre para la caja,<\/a> unos <a href=\"https:\/\/truyol.com\/es\/etiquetas-y-autoadhesivos\/interior-adhesivos-papel\" target=\"_blank\" rel=\"noopener\">stickers<\/a>, un <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/calendario-iman\" target=\"_blank\" rel=\"noopener\">calendario con im\u00e1n<\/a> para la nevera, unas <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetas-postales\" target=\"_blank\" rel=\"noopener\">postales ilustradas<\/a>, el <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetones-invitaciones\" target=\"_blank\" rel=\"noopener\">tarjet\u00f3n<\/a> de agradecimiento, una muestra de producto, un <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/folletos-plegados\" target=\"_blank\" rel=\"noopener\">folleto<\/a> con ideas para sacar provecho a los art\u00edculos de venta\u2026 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e07c727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e07c727\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999340e\" data-id=\"999340e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e553a elementor-widget elementor-widget-image\" data-id=\"52e553a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja.jpg\" class=\"attachment-full size-full wp-image-8880\" alt=\"material publicitario para ecommerce\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Etiqueta-Cierre-Caja-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Etiqueta para cierre de paquete impresa sobre adhesivo estucado 80 g. con barniz protector brillo. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269c83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"269c83f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee141f\" data-id=\"6ee141f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2061939 elementor-widget elementor-widget-image\" data-id=\"2061939\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers.jpg\" class=\"attachment-full size-full wp-image-8887\" alt=\"material publicitario para ecommerce\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Stickers-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Stickers impresos en papel adhesivo blanco brillo 80 g. con precorte. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad52ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad52ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e27116\" data-id=\"1e27116\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1adcf93 elementor-widget elementor-widget-text-editor\" data-id=\"1adcf93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Tarjeta regalo para comercializar<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e174a2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e174a2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1d470\" data-id=\"7b1d470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90baa96 elementor-widget elementor-widget-text-editor\" data-id=\"90baa96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recuerda disponer de<strong> opciones de regalo en tu tienda online<\/strong>\u00a0y crear una experiencia alrededor. Puede ser desde una <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/tarjetas-pvc-basica\" target=\"_blank\" rel=\"noopener\">tarjeta de PVC<\/a> para canjear con un porta llaves como envoltorio, hasta un <a href=\"#pack_regalo_cerveza\" target=\"_blank\" rel=\"noopener\">pack regalo.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d663a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d663a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ecb317\" data-id=\"8ecb317\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2b31e6 elementor-widget elementor-widget-image\" data-id=\"f2b31e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion.jpg\" class=\"attachment-full size-full wp-image-8884\" alt=\"material publicitario para ecommerce\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion-300x188.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion-1024x640.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion-768x480.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/Material-Publicitario-Ecommerce-Packaging-Tarjeta-Fidelizacion-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tarjeta regalo de PVC con porta llaves sencillo de papel estucado mate 350g. y plastificado mate. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39edc51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39edc51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c6abe\" data-id=\"a3c6abe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9700aa elementor-widget elementor-widget-text-editor\" data-id=\"c9700aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>7- Comunicaci\u00f3n sensorial<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0388d3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0388d3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b52c8f8\" data-id=\"b52c8f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-697b827 elementor-widget elementor-widget-text-editor\" data-id=\"697b827\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La textura de los materiales, un plastificado arena o soft touch, o los acabados con relieve<\/strong> son capaces de transmitir un sinf\u00edn de sensaciones agradables. \u00a1\u00dasalos para emocionar al cliente!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0888cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0888cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba4a0bb\" data-id=\"ba4a0bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c68d7 elementor-widget elementor-widget-text-editor\" data-id=\"93c68d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los mensajes de la marca se comunican tambi\u00e9n a trav\u00e9s del tarjet\u00f3n de agradecimiento por la compra online y en el folleto grapado con papeles que transmiten una sensaci\u00f3n org\u00e1nica. Estos papeles refuerzan ese car\u00e1cter de cercan\u00eda y elaboraci\u00f3n artesana. Esto se llama<a href=\"https:\/\/truyol.com\/blog\/2021\/05\/17\/papeles-creativos-para-potenciar-una-marca\/\" target=\"_blank\" rel=\"noopener\"> comunicaci\u00f3n sensorial.\u00a0 \u00a0 \u00a0<\/a> \u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea10d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea10d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0810f23\" data-id=\"0810f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f80ef2 elementor-widget elementor-widget-text-editor\" data-id=\"7f80ef2\" data-element_type=\"widget\" id=\"embalaje_amazon\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Estrategia unboxing con el modelo caja eCommerce tipo Amazon<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ea349b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ea349b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8be011\" data-id=\"f8be011\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1e3e53 elementor-widget elementor-widget-text-editor\" data-id=\"c1e3e53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora te mostramos otra estrategia unboxing para una <strong>mercer\u00eda con tienda online que comercializa productos bajo su marca.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d2c16c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d2c16c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66f5273\" data-id=\"66f5273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7a175 elementor-widget elementor-widget-image\" data-id=\"2c7a175\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"934\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce.jpg\" class=\"attachment-full size-full wp-image-8981\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce-1024x598.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-y-envios-para-ecommerce-1536x897.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Embalaje para eCommerce modelo caja env\u00edo impresa sobre cart\u00f3n microcanal E de color kraft con tinta blanca y CMYK. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f35481 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f35481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abf723b\" data-id=\"abf723b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a44d7 elementor-widget elementor-widget-text-editor\" data-id=\"c9a44d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La keyword \u201ccajas eCommerce Amazon\u201d es una de la m\u00e1s buscadas.<strong> El modelo <a href=\"https:\/\/truyol.com\/es\/packaging-carton-corrugado\/cajas-para-envios\" target=\"_blank\" rel=\"noopener\">Caja Env\u00edo <\/a>es similar<\/strong> al funcionamiento de la de la caja que usa Amazon para sus env\u00edos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-addb771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"addb771\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fff833\" data-id=\"9fff833\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6bf992 elementor-widget elementor-widget-text-editor\" data-id=\"c6bf992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta caja para env\u00edos online <strong>se adapta f\u00e1cilmente al volumen de cada pedido<\/strong> ya que dispone de unos trepados y unos hendidos que ayudan a redimensionar su tama\u00f1o. As\u00ed, no es necesario disponer de varias tallas, sino que se consiguen modificando el embalaje para eCommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b96d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b96d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5abe352\" data-id=\"5abe352\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04a4e44 elementor-widget elementor-widget-image\" data-id=\"04a4e44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing.jpg\" class=\"attachment-full size-full wp-image-8969\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-imprime-tus-piezas-para-unboxing-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Experiencia unboxing para una tienda online con venta de productos propios de mercer\u00eda. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd1b902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd1b902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6217271\" data-id=\"6217271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872fb87 elementor-widget elementor-widget-text-editor\" data-id=\"872fb87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Dise\u00f1ar el unboxing con m\u00f3dulos reutilizables<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7117668 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7117668\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f9fef9\" data-id=\"9f9fef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f2d4bd elementor-widget elementor-widget-text-editor\" data-id=\"2f2d4bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta estrategia unboxing se construye a partir de <strong>m\u00f3dulos de cart\u00f3n corrugado<\/strong> <strong>que encajan perfectamente en el embalaje<\/strong> de cart\u00f3n personalizado. Cada m\u00f3dulo de cart\u00f3n se ha dise\u00f1ado para engarzar diferentes productos de mercer\u00eda como agujas de ganchillo, bolillos, bastidores, m\u00f3dulo para dedales, tijeras, modeladores de \u00e1ngulos, etc. En general, cada plantilla se adapta a diferentes accesorios de costura y mercer\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b4b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b4b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f06d9a\" data-id=\"9f06d9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0b8db elementor-widget elementor-widget-text-editor\" data-id=\"bd0b8db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Los <a href=\"https:\/\/truyol.com\/es\/gran-formato-rigidos\/carton-corrugado\" target=\"_blank\" rel=\"noopener\">m\u00f3dulos de cart\u00f3n<\/a> est\u00e1n<\/strong> <strong>dise\u00f1ados para ofrecer una experiencia unboxing \u00fanica en cada pedido.<\/strong> Cada uno dispone de un mensaje acorde con el tipo de producto que puede contener e incluye c\u00f3digos QR para aumentar la satisfacci\u00f3n del cliente, mejorar la experiencia y fomentar la interacci\u00f3n entre el canal f\u00edsico que representa el unboxing con la tienda online. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2357be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2357be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0131ef1\" data-id=\"0131ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc66a3 elementor-widget elementor-widget-image\" data-id=\"7bc66a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton.jpg\" class=\"attachment-full size-full wp-image-8966\" alt=\"packaging para estrategia unboxing\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-estructura-modular-de-carton-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">M\u00f3dulos para experiencia unboxing de una tienda online de mercer\u00eda impresos en cart\u00f3n microcanal E de color Kraft con tinta blanca + CMYK. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2be4b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2be4b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-088ea6c\" data-id=\"088ea6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2989d9 elementor-widget elementor-widget-text-editor\" data-id=\"e2989d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por ejemplo, el m\u00f3dulo para agujas redirige a un post del blog de la mercer\u00eda sobre consejos para cuidar los materiales. El m\u00f3dulo de cart\u00f3n del bastidor tiene un mensaje central que dice \u201c\u00a1Lo has bordado con este pedido!\u201d y un c\u00f3digo para escanear vinculado a un post con inspiraci\u00f3n para las labores. El m\u00f3dulo m\u00e1s grande, que est\u00e1 pensado para proteger productos m\u00e1s voluminosos como telas, baberos, toallas para bordar, etc., tiene impreso un c\u00f3digo QR y un texto que dice: \u201cPara que no pierdas el hilo, \u00e9chale un ojo a nuestros tutoriales\u201d.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95e752a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95e752a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7ab7b\" data-id=\"ad7ab7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d6a22 elementor-widget elementor-widget-text-editor\" data-id=\"79d6a22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asimismo, los m\u00f3dulos para hilos, dedales, tijeras, bastidores y otros accesorios de costura son reutilizables y los clientes los pueden <strong>usar para organizar su mesa de costura.<\/strong> De esta manera, la tienda online de mercer\u00eda estar\u00e1 presente siempre que se vayan a utilizar sus productos. <strong>Se ha tenido en cuenta la satisfacci\u00f3n del cliente a largo plazo al dise\u00f1ar el unboxing.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a90bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a90bf54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5655c85\" data-id=\"5655c85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c16b3 elementor-widget elementor-widget-text-editor\" data-id=\"64c16b3\" data-element_type=\"widget\" id=\"estrategia_unboxing_merceria\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La experiencia unboxing para una tienda online de mercer\u00eda<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa22f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa22f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526022a\" data-id=\"526022a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39c87c elementor-widget elementor-widget-text-editor\" data-id=\"a39c87c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora, desgranamos <strong>las claves que se han aplicado para dise\u00f1ar el unboxing<\/strong> de este eCommerce de mercer\u00eda.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1472542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1472542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba2c17\" data-id=\"6ba2c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84d6167 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"84d6167\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing.jpg\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" \/><figcaption class=\"elementor-image-carousel-caption\">Paso 1 de la experiencia unboxing de una mercer\u00eda online con material promocional y material publicitario para eCommerce.   <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-experiencia-unboxing.jpg\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" \/><figcaption class=\"elementor-image-carousel-caption\">Paso 2 de la experiencia unboxing de una mercer\u00eda online con productos personalizados. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-experiencia.jpg\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" \/><figcaption class=\"elementor-image-carousel-caption\">Paso 3 de la experiencia unboxing de una mercer\u00eda online con productos personalizados. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-con-modulos.jpg\" alt=\"Dise\u00f1a la estrategia unboxing: de las cajas para eCommerce al mensaje\" \/><figcaption class=\"elementor-image-carousel-caption\">Paso 4 de la experiencia unboxing de una mercer\u00eda online con productos personalizados. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-170a85b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"170a85b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-853b8be\" data-id=\"853b8be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af17ad5 elementor-widget elementor-widget-text-editor\" data-id=\"af17ad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La experiencia unboxing de este eCommerce de mercer\u00eda comienza descubriendo<strong> dos mensajes impresos en el interior de las solapas superiores de la caja env\u00edo,<\/strong> similar al funcionamiento de la caja e-commerce de Amazon. Los mensajes \u201cQu\u00e9 nervios\u201d y \u201cCasi, casi\u201d aportan un extra de emoci\u00f3n al unboxing.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7609f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7609f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefa836\" data-id=\"fefa836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998d646 elementor-widget elementor-widget-text-editor\" data-id=\"998d646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Paso 1<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c970552 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c970552\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2420ab\" data-id=\"c2420ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4aeeb elementor-widget elementor-widget-text-editor\" data-id=\"be4aeeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo primero que el cliente se encuentra al abrir su pedido son los <strong>regalos promocionales<\/strong> que se env\u00edan en cada compra online:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b1c461 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b1c461\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cecb6d\" data-id=\"3cecb6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73469f4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73469f4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/material-oficina\/sobres\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un bot\u00f3n original en un sobre personalizado con el texto \u201cPara muestra, un bot\u00f3n\u201d. La abertura del sobre es un bot\u00f3n. El bolsillo para la muestra, al igual que muchos de los elementos corporativos, est\u00e1 impreso sobre el papel creativo Tintoretto Touch Class de 300 g. Adem\u00e1s de tener textura y aportar sensaciones muy agradables al tacto, este papel es sostenible y est\u00e1 certificado por FSC.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dos sticker con formas diferentes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tres postales ilustradas: una cuenta la historia de los tejidos, otra de las tarjetas hace alusi\u00f3n a los materiales respetuosos con los que est\u00e1n elaborados sus telas, lanas e hilos. La tercera tarjeta invita al cliente a bordar un coraz\u00f3n gracias a un juego de puntos para destacar que el un porcentaje de las compra van destinado a una asociaci\u00f3n de hilanderas, junto a un c\u00f3digo QR en el que se ampl\u00eda la informaci\u00f3n sobre esta acci\u00f3n de RSC.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fc5874 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fc5874\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588a92b\" data-id=\"588a92b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211494a elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"211494a\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-stickers.jpg\" alt=\"Material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Stickers de papel adhesivo blanco mate 80g. con precorte para ayudar a despegarlos. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-tarjetas-postales.jpg\" alt=\"Material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Conjunto de postales ilustradas impresas sobre cartulina gr\u00e1fica Symbol Card y Tango Digital, ambos soportes con certificado FSC. Una de las tarjetas incluye troquel interior con un juego de puntos para bordar un coraz\u00f3n y otra est\u00e1 potenciada con barniz selectivo 2D que aporta brillo a las letras. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1009fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1009fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-738a18b\" data-id=\"738a18b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a5c69 elementor-widget elementor-widget-text-editor\" data-id=\"76a5c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>El momento unboxing es id\u00f3neo para realizar publicidad expl\u00edcita<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a092f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a092f0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e1cb4a\" data-id=\"5e1cb4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a7def elementor-widget elementor-widget-text-editor\" data-id=\"c8a7def\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el piso superior, tambi\u00e9n hay <a href=\"https:\/\/truyol.com\/es\/libros-revistas-y-catalogos\/encuadernacion-grapada\/lomo-cuadrado\" target=\"_blank\" rel=\"noopener\">una gu\u00eda para aprender punto de cruz<\/a> que comercializa la mercer\u00eda online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77c10d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c10d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-af90029\" data-id=\"af90029\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f38edc elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1f38edc\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-tarjeta-de-fidelizacion.jpg\" alt=\"Material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Tarjeta de fidelizaci\u00f3n formato d\u00edptico con troquel exterior impresa sobre papel reciclado 250 g. y puntos de adhesivo estucado 80 g. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-folleto-espiral-circular.jpg\" alt=\"material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Folleto plegado con espiral circular para publicitar la colecci\u00f3n de lanas. La forma y la apertura del folleto implica una experiencia por s\u00ed misma, lo que hace que el receptor recuerde con mayor facilidad la publicidad. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-libro-lomo-cuadrado-con-grapas-punto-cruz.jpg\" alt=\"Material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Manual de punto de cruz con encuadernaci\u00f3n de lomo cuadrado con grapa que ofrece un estupendo acabado a buen precio. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-libro-lomo-cuadrado-curso.jpg\" alt=\"Material publicitario para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">La cubierta est\u00e1 impresa sobre offset de 300g. y el interior de 100g., ambos con certificado de sostenibilidad FSC.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9cbf1c8\" data-id=\"9cbf1c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfb0ea elementor-widget elementor-widget-text-editor\" data-id=\"7dfb0ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una buena estrategia unboxing tambi\u00e9n ha de incluir <strong>elementos de fidelizaci\u00f3n.<\/strong> En este caso, en la primera compra los clientes reciben una <strong>cartilla de fidelizaci\u00f3n de <a href=\"https:\/\/truyol.com\/es\/pliegos\/hojas-ecologicas\" target=\"_blank\" rel=\"noopener\">papel reciclado<\/a> <\/strong>para ir pegando los puntos que consiguen con cada pedido. El d\u00edptico tiene las instrucciones para conseguir un regalo por su fidelidad: Cuando haya completado todos los puntos, ha de compartir una foto de la cartilla de fidelizaci\u00f3n en Instagram etiquetando a la mercer\u00eda online.<\/p><p>El momento unboxing es id\u00f3neo para realizar publicidad expl\u00edcita, <strong>la marca cuenta con la plena atenci\u00f3n del consumidor.<\/strong> Esta tienda online incluye <a href=\"https:\/\/truyol.com\/es\/material-publicitario\/folletos-especiales-espiral-circular\" target=\"_blank\" rel=\"noopener\">un folleto muy especial<\/a> para promocionar su nueva colecci\u00f3n de lanas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca1332f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca1332f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b45687c\" data-id=\"b45687c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4e56c elementor-widget elementor-widget-text-editor\" data-id=\"1d4e56c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Paso 2<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20eed97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20eed97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53cf4a3\" data-id=\"53cf4a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1c449c elementor-widget elementor-widget-text-editor\" data-id=\"b1c449c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La experiencia unboxing contin\u00faa con los productos de compra:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5160d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5160d19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be7e3b\" data-id=\"6be7e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8176337 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8176337\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tres ovillos de lana con faja personalizada.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un bote con abalorios de madera. La tienda online utiliza estos envases para incluir los art\u00edculos de venta m\u00e1s peque\u00f1os como broches, botones, tachuelas, lentejuelas, cuentas\u2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para agujas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para tijeras.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para dedales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e26a2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e26a2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44fe843\" data-id=\"44fe843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07bd390 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"07bd390\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-merceria.jpg\" alt=\"packaging para tienda online\" \/><figcaption class=\"elementor-image-carousel-caption\">Fajas para lana personalizadas para la tienda online de mercer\u00eda con tecnolog\u00eda de dato variable para la personalizaci\u00f3n en serie. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-materiales-sostenibles.jpg\" alt=\"packaging sostenible para ecommerce\" \/><figcaption class=\"elementor-image-carousel-caption\">Las fajas para lana est\u00e1n impresas sobre Tintoretto Touch Class, el papel con textura y certificado de sostenibilidad que la marca usa para sus envases de folding carton.  <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-558bfdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"558bfdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4872f34\" data-id=\"4872f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06dd273 elementor-widget elementor-widget-text-editor\" data-id=\"06dd273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Idear <strong>una estrategia sensorial al dise\u00f1ar el unboxing <\/strong>es fundamental. Este eCommerce ha optado por el Tintoretto Touch Class, un <a href=\"https:\/\/truyol.com\/es\/pliegos\/creativos-verjurados\" target=\"_blank\" rel=\"noopener\">papel con textura<\/a>, para su caja de envase, las fajas personalizadas o la etiqueta colgante. Para etiquetar los productos m\u00e1s peque\u00f1os ha elegido un adhesivo en bobina de composici\u00f3n org\u00e1nica para sus envases de cristal.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef826c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef826c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c460bf\" data-id=\"0c460bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e62f75 elementor-widget elementor-widget-text-editor\" data-id=\"4e62f75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Paso 3<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-812e98c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"812e98c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142d9cc\" data-id=\"142d9cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4bd2ad elementor-widget elementor-widget-text-editor\" data-id=\"a4bd2ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el segundo piso de la experiencia unboxing se encuentra:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e64dfd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e64dfd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2695e42\" data-id=\"2695e42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9bd721 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c9bd721\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para carretes de hilo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para bastidores.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El m\u00f3dulo para agujas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/packaging-folding-carton\/cajas-estandar\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Una caja est\u00e1ndar que la mercer\u00eda online usa para incluir accesorios como hombreras, cremalleras, hilos para labores, bolillos, encajes, cremalleras...<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58220e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b58220e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f067dfd\" data-id=\"f067dfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-415f297 elementor-widget elementor-widget-image\" data-id=\"415f297\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado.jpg\" class=\"attachment-full size-full wp-image-8975\" alt=\"cajas para ecommerce\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado-300x175.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado-1024x597.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado-768x448.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2022\/11\/material-publicitario-para-ecommerce-unboxing-etiquetado-1536x896.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">La marca personaliza sus envases: etiqueta en bobina impresa sobre Bagasse Meringue, un adhesivo fabricado a base de ca\u00f1a de az\u00facar, y caja est\u00e1ndar impresa sobre papel verjurado Tintoretto Touch Class 300g. Ambos soportes permiten escribir a mano los productos que contiene cada envase.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d826def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d826def\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e2226\" data-id=\"a1e2226\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9c1650 elementor-widget elementor-widget-text-editor\" data-id=\"d9c1650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Paso 4<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c67b28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c67b28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3001cf\" data-id=\"a3001cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3691e2c elementor-widget elementor-widget-text-editor\" data-id=\"3691e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por \u00faltimo, la experiencia unboxing se completa con <strong>un m\u00f3dulo protector de telas<\/strong> que deja entrever el producto con una<a href=\"https:\/\/truyol.com\/es\/material-publicitario\/etiquetas-colgantes-personalizadas\" target=\"_blank\" rel=\"noopener\"> etiqueta colgante.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8a01fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a01fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a14fe5c\" data-id=\"a14fe5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-126e285 elementor-widget elementor-widget-text-editor\" data-id=\"126e285\" data-element_type=\"widget\" id=\"video_unboxing_merceria\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>V\u00eddeo unboxing para una tienda online de mercer\u00eda<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-151146a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151146a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d02501\" data-id=\"2d02501\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c250467 elementor-widget elementor-widget-accordion\" data-id=\"c250467\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2031\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2031\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">V\u00eddeo unboxing LinoMerno<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2031\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2031\"><p><em>Entras en el buscador y escribes \u201cmercer\u00eda\u201d. Aparecen 16 p\u00e1ginas de resultados, pero optas por no pasar de la primera pantalla. Si has visto el unboxing que subi\u00f3 tu amiga a Instagram, o alguien te ha hablado de lo guay que es esta mercer\u00eda, accedes directamente a la p\u00e1gina web del negocio.<\/em><\/p><p><em>Tras hacer la compra online, esperas impaciente tu pedido y al recibirlo sientes emoci\u00f3n por ver f\u00edsicamente esos productos que tanto esperas.<\/em><\/p><p><em>Llega el mensajero y sabes que es tu pedido de labores porque la caja de embalaje est\u00e1 personalizada, reconoces los colores corporativos de la tienda online. Empiezas a abrirla, vas descubriendo mensajes que aumentan tu emoci\u00f3n, y encima te encuentras con un mont\u00f3n de detalles con un dise\u00f1o gr\u00e1fico cuidado. \u00a1Qu\u00e9 postales tan chulas!, \u00a1un bot\u00f3n de regalo!\u00a0<\/em><\/p><p><em>Vas viendo cada producto, \u00a1est\u00e1s deseando empezar a usarlos!. Leyendo cada mensaje. \u201c\u00a1C\u00f3mo mola la textura de la caja!\u201d, \u201calucino con esta marca, la etiqueta est\u00e1 fabricada a base de ca\u00f1a de az\u00facar\u201d. <\/em><\/p><p><em>Coges el m\u00f3vil, escaneas el c\u00f3digo QR y te sumerges en blog con un mont\u00f3n de dise\u00f1os que quieres probar a hacer, \u201cvoy a guardarme la p\u00e1gina para tenerla a mano\u201d. \u201cOye, qu\u00e9 bien me viene este m\u00f3dulo con hilos para mi mesa de costura\u201d. \u201cVoy a pegar los puntos en la cartilla de fidelizaci\u00f3n\u201d. \u201c\u00a1Tengo que hacer un storie para que lo vean mis amigas!\u201d.<\/em><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd397c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd397c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6acec39\" data-id=\"6acec39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc9dbc elementor-widget elementor-widget-video\" data-id=\"6dc9dbc\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vpHN_p55t44&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4400139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4400139\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d15b3fe\" data-id=\"d15b3fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff304d5 elementor-widget elementor-widget-text-editor\" data-id=\"ff304d5\" data-element_type=\"widget\" id=\"disenar_unboxing_truyol\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Comienza a dise\u00f1ar el unboxing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9224bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9224bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dc392e\" data-id=\"9dc392e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5ecc2 elementor-widget elementor-widget-text-editor\" data-id=\"ec5ecc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dise\u00f1ar un unboxing elaborado con una estrategia detr\u00e1s<\/strong> ayudar\u00e1 a diferenciar al eCommerce del resto de competidores, aumentar\u00e1 potencialmente la satisfacci\u00f3n del cliente con su pedido afianzando a la tienda online en una posici\u00f3n privilegiada en su mente y fideliz\u00e1ndole. Si ha encontrado al eCommerce por un buscador, o si es la primera vez que hace un pedido, sin duda volver\u00e1 a elegirle y<strong> sentir\u00e1 la necesidad de compartir la experiencia<\/strong> que le ha brindado a trav\u00e9s de rr.ss. y por recomendaciones. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a328425 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a328425\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468d937\" data-id=\"468d937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1524765 elementor-widget elementor-widget-text-editor\" data-id=\"1524765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La estrategia unboxing <strong>comienza en el embalaje para eCommerce y termina con una experiencia \u00fanica<\/strong> que la marca ha de dise\u00f1ar minuciosamente y con coherencia para sus clientes online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4093185 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4093185\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-353034c\" data-id=\"353034c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a5135 elementor-widget elementor-widget-text-editor\" data-id=\"86a5135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encuentra <strong>todo lo que necesitas para dise\u00f1ar el unboxing en <a href=\"https:\/\/truyol.com\/\" target=\"_blank\" rel=\"noopener\">truyol.com.<\/a><\/strong> Y si tienes una super idea, consulta con el <a href=\"https:\/\/truyol.com\/es\/proyectos-especiales\" target=\"_blank\" rel=\"noopener\">departamento de Proyectos<\/a> para ver su viabilidad y presupuesto y te ayudamos a materializarla.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las claves para crear una experiencia \u00fanica para los clientes online. <\/p>\n","protected":false},"author":3,"featured_media":14745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4],"tags":[470,50],"class_list":["post-8862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-packaging","tag-ecommerce","tag-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips para dise\u00f1ar el unboxing de tu marca - Blog Truyol<\/title>\n<meta name=\"description\" content=\"Las claves para dise\u00f1ar la 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