Brands need flexibility to have new \"go-to-market\" options with ever-expanding lineups to get attention.
Infinite possibilities for multichannel campaigns, strengthening the relationship with the consumer or something that makes it unique and attractive..
Short runs can be performed and even printed real prototypes for complex productions, new value-added applications, etc..
Brands need to increase the relevance of their packaging with greater creativity and interactivity, to meet the needs of personalization of consumers, to carry out multichannel campaigns, among others. Branding becomes an essential marketing tool because it guarantees the survival and sustainability of brands and companies at a time when it is necessary to reinforce credibility and trust among consumers.
The trend goes towards the unique packaging with designs created exclusively for each customer, with their name or something that makes it unique and attractive. Thanks to digital printing you can customize consumer products, reinforcing both the brand image and the relationship established with users. No longer just thinking about the personalization of limited editions, but sectors such as drinks and soft drinks or cosmetics, are applying it in their production printing designs created by the client and fostering new experiences of consumption.
Packaging is a product in itself. It must be able to convey the values and personality of a brand and also seduce the consumer in a few seconds. The form, the colors, the graphic design, the typography, the textures and the general impression transmitted by the packaging are decisive for decanting the purchase.
Here, the finishing touches have a crucial role in converting a packaging into a novel object, exclusive and different from the rest. If we apply special inks, stamping, varnishing or high precision laser die, we will achieve visual effects and tactile sensations that will add value to the packaging of highly competitive sectors such as gourmet food, cosmetics or perfumery.
When we design our packaging we will deliver our artwork on two pages. In the first one, we will differentiate by means of two different colors, the area of cut and cleavage of the box. We must keep in mind that there must be a space between die lines of at least 2mm, and in that area, important elements such as text or images will be avoided for an adequate result of the work. Home\r\nWe offer the possibility of printing and / or punching the box in different supports (Incada Excel, Invercode Alvato, Metalprint 329gr ... etc.). From our section of budgets, in the section of packaging, you have available models of predesigned customizable templates in which you can adjust the width, depth and depth up to a maximum development of 50x70 cm sheet for later download and customize it with your design.
A study by Mintel reveals that 1 in 5 Millennials Americans ask to customize the packaging in their purchases, while almost a quarter of Chinese consumers are willing to pay more for customized soda containers. For this reason, digital printing plays an increasingly important role, thanks to its capacity for mass customization for promotional campaigns, high quality, immediate deliveries, and in addition, the production of small runs with multiple versions of the product is profitable. Home\r\nPremium packaging is at the forefront of industry trends. For example, cosmetics and fragrances currently account for 43% of luxury goods sales, and will continue to be the main driver of growth in the sector, increasing by 6% annually over the next five years.