Flexibility of supports and formats to offer customers new options in the \"go-to-market\" that capture the attention of the consumer in the linear.
Unique packaging thanks to variable data printing, finishes and even the reproduction of up to 85% of PANTONE colors in Packaging Premium.
Packaging for short runs of products with multiple versions, printing of real prototypes for complex productions, limited editions, etc.
The current trend of packaging goes towards the unique packaging with creative and interactive designs made exclusively for each client. The digital packaging allows infinite possibilities of personalization of products of great consumption thanks to the use of variable data and to the application of finishes. With our HP Indigo 30000 digital press we can make unlimited custom versions of a packaging using your HP SmartStreaming Mosaic software, which, from the same file, automatically creates millions of designs, all of them different and unique.
Our Standard and Premium Packaging, available in different supports and formats of folding carton or folding carton, has a wide variety of predefined templates to choose the option that best fits with each product, such as standard models, self-assembly, semi-assembled, Bag type, bottle holder, gift box and picnic box. Our templates are designed for promotional packaging in general and, in some cases, for food packaging, as long as the product is pre-packaged and does not come into direct contact with the box.
The Packaging Premium allows a greater degree of personalization thanks to the application of more finishes that add value to the packaging such as digital stamping of colors (gold, silver, copper, red, blue and green), the HD and Ultra HD laser die , in addition to 3D and 2D digital varnish.
Also, other advantages of the Premium Packaging are the possibility of using your own personalized template and also the option of reproducing up to 85 percent of the PANTONE colors due to the CMYKOV hexchromic system of the HP Indigo 30000 digital press.
When we design our packaging we will deliver our final artwork in two pages. In the first, we will differentiate, by means of two different colors, the cutting and splitting area of the box. We must keep in mind that we must leave a space between die lines of at least 2mm, and in that area we will avoid putting important elements such as text or images to obtain an adequate result of the work.\r\rIn the case that we want the graphic to only be printed on the visible parts of our packaging (that is, printing will not be included on the inner flaps or tabs), we should leave a perimeter bleed of at least 2mm, since if it is not included when folding the box, it is possible that the non-printed area is visible.
A study by Mintel reveals that 1 in 5 Millennials Americans ask to customize the packaging in their purchases, while almost a quarter of Chinese consumers are willing to pay more for customized soda containers. For this reason, digital printing plays an increasingly important role, thanks to its capacity for mass customization for promotional campaigns, high quality, immediate deliveries, and in addition, the production of small runs with multiple versions of the product is profitable. Home\r\nPremium packaging is at the forefront of industry trends. For example, cosmetics and fragrances currently account for 43% of luxury goods sales, and will continue to be the main driver of growth in the sector, increasing by 6% annually over the next five years.